Digital Marketing Analyst II

Digital Marketing Analyst II

Are you a digital marketer looking to join a dynamic B2B marketing team? 

Are you experienced in creating and implementing marketing plans for business growth?

About our Team 

In this role, you will use your existing experience to own, design and deliver successful and innovative segments of a digital marketing strategy. You will join a team of digital and content marketers focused on building pipeline and driving sales in a range of industries. Be a driver of change, and together with the team, implement outstanding digital experiences that inform, delight and connect our target markets and personas to our solutions. 

About the Role 

As a campaign manager, you will develop and optimize outbound email, paid media and webinar campaigns for targeted audiences. You will manage multiple projects and applications, working closely with product marketers, product teams and regional marketers to ensure success. 

Responsibilities 

• Create and manage short-form content (e.g., emails, ads, webinar promo copy) for the successful implementation of ABM campaigns supporting Corporate Marketing go-to-market strategies 

• Develop, launch, analyzed, optimize and scale paid media campaigns and pilots for all supported solutions and thematic content 

• Manage campaigns for target accounts by collaborating with various marketing and sales teams while monitoring budgets 

• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs 

• Improve the existing life-cycle marketing/nurturing workflow by incorporating insights gleaned over time from custom analyses  

• Work closely with webinar execution teams to ensure that webinar content, promotion and audiences are fully leveraged for lifecycle marketing purposes. 

Requirements 

• Able to work cross-functionally with large teams of peers in Marketing strategy, content, regional and execution teams as well as external stakeholders such as Sales and Product teams 

• Can manage and progress multiple projects effectively and use in-house project management systems to track efforts 

• Experience with CRM, Email, Website Analytics, and ABM tools such as Salesforce, Adobe Analytics, FormStack, Tableau, DemandBase, Pardot (or similar tools) 

• Experience in digital marketing, acquisition marketing and/or project management 

• Able to develop high-quality short-form marketing content that adheres to corporate branding guidelines 

• Analytical mind, with a passion for measuring data and using it to inform future strategies 

• Work in a way that works for you 

We promote a healthy work/life balance across the organization. We offer an appealing, flexible working environment for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. 

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive 

Working for you 

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer our employees: 

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits 

• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan 

• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs 

• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity 

• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits 

• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts 

• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice 

About the Business 

A global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and