Sr Manager Campaign Management

Department:

Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary

• Responsible for all our Go-to-Market Communications processes across both paid and owned communications, and ensuring the process is streamlined and efficient across all areas of marketing and commercial organization. Must drive all processes to completion in a timely and effective manner. Solution-oriented leader who can collaborate and influence, providing an independent 3rd party perspective.

Additional details:

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.   

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences. 

Model the Southwest Way

• Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
• Adhere to Company Values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
• Invest in leadership and self-growth through participating in continuous learning and development

Responsibilities

• Maintain overarching responsibility of ensuring all campaign timelines are met and campaigns are launched on time and without error
• Guide team to ensure work is prioritized appropriately and ensure project scope is defined and aligned to by all appropriate parties
• Identify and anticipate risks to remove issues and clear roadblocks for the Campaign Project Management team
• Innovate best practice improvements within the process and tools, including responsibility for Root Cause Analysis and advising on solutions
• Account for capacity for all teams across both our Paid and Direct Marketing Processes and responsible for ensuring strong coordination and communication across teams including agency partners
• Own Marketing Root Cause Analyses and ensuring results are shared with Sr. leaders in Marketing
• Collaborate with agency partners for timelines and deliverables
• Synthesize project needs or pivots to consider impacts across all functional areas and campaigns, to make trade-offs when necessary
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Expert knowledge of portfolio planning and management as well as continuous improvement practices
• Expert knowledge of working with external partners on creative production, media trafficking, project planning, and resource allocation
• Expert knowledge of conflict management, negotiation, independent decision-making, influencing and maintaining impartiality, avoiding biases
• Skilled in building and maintaining relationships at all levels, including across project teams, with peers, leadership, and senior leadership, including other departments, in order to influence business decisions
• Skilled in presenting to executives, with attention details and accuracy
• Ability to motivate, coach, and lead project teams through unplanned changes
• Ability to listen to, understand, and succinctly communicate ideas in writing or speaking to project teams, peers, leadership, and senior leadership
• Ability to tell when something is wrong or is likely to go wrong, either head it off, or problem solve for a positive outcome
• Ability to influence and drive solutions at the Marketing Leadership Team level and drive collaboration across teams at the functional level
• Ability to identify complex problems and review related information to develop and evaluate options and implement solutions

Education

• Required: High School Diploma or GED

Experience

• Demonstrated experience in directly or indirectly leading team(s)

• Expert level experience, expansive and far-reaching knowledge in:

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