Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. 

With your impeccable storytelling skills, you'll lead the creation of compelling, multi-channel content and messaging that resonates with Gen Z jobseekers. You’ll serve as the voice of early talent and become a face of Handshake's student users across Handshake’s own feed and social channels, bringing early career advice to life in an approachable, authentic way. Passionate about crafting adaptable messages, you’ll create engaging written, video, and social content that lightens the load and feels like advice from a trusted friend.

You will report to the Senior Manager, Consumer Content & Events, and work closely with social media, corporate communications, brand design, and marketing. This role is based in San Francisco, CA and required 3 days a week in office (Monday, Wednesday, Thursday). 

Your role

• Develop and execute creative content ideas across blog, video, and social media channels, tailoring each piece to engage and inspire Gen Z jobseekers.
• Serve as the primary owner of Handshake's feed, maintaining a consistent, authentic voice that resonates with early career talent.
• Enable lifecycle and community marketing initiatives with impactful written and video content that strengthens user engagement and retention.
• Plan, develop, and host live virtual events, connecting with students directly to deliver career guidance in an interactive, relatable format.
• Continuously analyze content performance and audience insights to refine strategies, ensuring content remains relevant and impactful for our audience.
• Experiment with and evaluate new content channels in close collaboration with social media and creator community teammates to expand our reach and engage users in innovative ways.
• Partner with cross-functional teams to support integrated marketing campaigns, adapting content for various channels and touchpoints.
• Seek out and build relationships with our student and alumni community to bring their stories to life through content.
• Keep us ahead of the curve on content and social media trends.

Your experience

• 5-7 years proven experience in content marketing, either in-house, agency, or a mix of both 
• You are an expert in: content strategy, copywriting, short-form video production, content marketing analytics, and channel/platform optimization 
• What you are eager to become an expert in: virtual events and public speaking, user storytelling, consumer GTM campaigns, and community engagement
• How you work: adept at multitasking, project managing on tight timelines, problem solving, managing up, collaborating with a range of stakeholders and communicating with a point of view. 
• You aren’t afraid to test, iterate, and try again. 
• As a subject matter expert, you recognize the value of stakeholder opinions and are open to new ideas, approaches, and ways of working.
• You have experience with the following tools (or similar, with the willingness to learn new ones):
  • Project management: Asana, Jira 
  • Content management and platform analytics: blog CMS, GA4, Looker  
  • Creative: Canva, Figma, CapCut 
  • Collaboration: Slack, Google Suite, Zoom

Compensation range

• $125,000-$150,000 + RSUs

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune