Director, eCommerce Product
SIGNA Sports UnitedAbout the role
Company Description
SIGNA Sports United (SSU) North American Holding is firmly in growth mode. In 2021, SSU entered the US market with the acquisitions of Tennis Express and Midwest Sports, two of the largest tennis platforms in the US. In December 2021, SIGNA Sports United successfully floated on to the New York Stock exchange and is now a publicly traded Company. In February 2022, we hired a seasoned industry leader and entrepreneur to lead the acceleration of our bike operations. Our growth has been propelled by acquiring new brands in leading sports businesses and scaling our current portfolio through our end-to-end e-commerce as-a-service solutions, connecting & enabling offline specialist retailers, and integrating with digital sports communities. Our tennis and bike teams along with the support of our Holding group, made up of Finance, Technology, and Human Resources, are leading SSU’s growth in the US. Our teams are made up of passionate, dedicated people who believe that work can and should be an adventure. We love what we do and give our teams the space to do what they love and the support to do it well. We are looking for people that love a work environment that is agile and collaborative and has high accountability and trust in our people.
Job Description
We seek an artistic and innovative leader who thrives on developing digital experiences that delight the customer! Reporting to the Chief Brand Officer, the Director of eCommerce Operations will be responsible for driving our eCommerce transformation for our US Racquet Sports’ brands. This role will be the key touchpoint for website redesign and experience as each brand is migrated to Salesforce Commerce Cloud – from mapping the customer digital journey, storytelling, personalization of customer experience, and raising the standards of product and site image/video content to uniquely promote Brand image. This role will further build an ecommerce operations team capable of multi-site support. You will oversee the management of our shared website content, product-level and site-level performance monitoring, pricing, backend systems integrations, data flows that interact with web platforms, ensuring correct product content population on our site, A/B Testing and Personalization Engine oversight, as well as the QA/QC for functionality for our website. Identifying and resolving site issues related to our customer’s site experience will be a critical component of this role, always driving to deliver an outstanding site experience. This role will work cross-functionally with our merchandising, marketing, customer service and technology teams.
EXAMPLES OF DUTIES AND RESPONSIBILITIES:
- Define long-term product roadmap while identifying key opportunities and prioritizing new features that will be managed in an agile fashion
- Maintain deep domain expertise in website and Omnichannel, building competitive landscape awareness in UX/UI and customer digital journey experiences, and provide consulting on best practices and emerging trends
- Lead efforts to constantly improve site storytelling, navigation and personalization by regularly soliciting business user input and leveraging A/B testing to test and try new looks
- Know the Customer - Cultivate an intimate understanding of our customers, both our shoppers and our internal business stakeholders
- Quarterback and interface with technology teams to drive digital operations that enable differentiation for the US Racket Sports organization including website/ecomm operations, and systems integrations and implementations (ERP, WMS, OMS, data platform, etc.)
- Manage the overall user experience, including site navigation, product taxonomy, and content placement in conjunction with the Marketing team
- Play a key role in our go-to-market strategy and maintain a close relationship with the brand management team, representing the digital consumer and eCommerce efforts in the process
- Project manage website configurations and backend systems development as our eCommerce platform interfaces with different internal and external parties
- Report on both site-level and product-level performance and provide insights and recommendations to senior management team on how to further maximize results for our eCommerce business
- Own data flows that are moving externally and are consumed by third parties and internal stakeholders (fulfillment, marketing, operations, customer support, sales)
- Configure and test payment gateways and methods as we expand the scope of how customers are able to transact on our websites
- Control shipping and sales tax rules to ensure correct calculation for customers at checkout and in order data
- Interface with operations teams frequently to confirm websites accurately understand av
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