Director, Merchant Marketing – Loyalty & Growth

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose 

The Director of Merchant Marketing - Loyalty and Growth is responsible for driving the end-to-end merchant marketing strategy for EWS that deepens engagement with existing retail partners and accelerates acquisition of new ones. You will design, package, and launch value driven marketing programs (offers, incentives, loyalty) that unlock measurable sales for merchants and maximize impressions, clicks, and transactions across EWS products and bank channels. 

Essential Functions 

• Develops merchant marketing, loyalty, and incentives strategy aligned with product growth goals.  Identifies emerging channel opportunities across EWS products, bank and merchant channels (paid, owned, earned) and quantify projected impact. 

• Collaborates with Product to design overall vision for our loyalty program and tiered offer structures and rewards to drive incremental spending across merchant segments. Identifies and implements opportunities to drive higher customer engagement through merchant and banks loyalty programs and consumer incentives. 

• Oversees, develops, and drives the execution of merchant marketing campaigns across the merchant community by selling in EWS product value proposition and bank plans to drive incremental sales or new customers to merchants. 

• Translates platform capabilities into compelling marketing playbooks and comarketing investments. Partners with Sales to understand prospect KPIs and presents tailored growth plans in pitch meetings. 

• Advances Merchant marketing strategies by optimizing budget across key merchants and identifying unique value proposition for key merchants.  

• Works with agency partners to develop campaign plans and optimize media spending and strategies for key merchants.  

• Partners with internal business team stakeholders to design and implement initiatives that increase Merchant sales, drive product adoption and deliver incremental value to our merchants. 

• Provides effective leadership in developing highly engaged, high-performance teams. 

• Supports the company’s commitment to protect the integrity and confidentiality of systems and data. 

• The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor. 

Minimum Qualifications