VP, Marketing

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

We are looking for a strategic, innovative, and data-driven VP of Marketing to lead our brand’s growth across all consumer touchpoints. The ideal candidate has deep experience in DTC, thinks holistically across the funnel, and knows how to build cultural relevance while driving measurable business impact. They will deliver marketing thought leadership and guidance while optimizing the brand’s marketing levers to maximize return on marketing investment and deliver a competitive advantage. They will help build 360 integrated marketing programs to drive new customer acquisition while exciting and delighting existing customers.

Please note that this is a hybrid position of 3 days/week in our Los Angeles office

What You'll Do

• Own and execute the holistic marketing and campaign strategy across eCommerce, site merchandising, social, creators, partnerships, collaborations, and events, driving both acquisition and retention.
• Lead site marketing efforts directly, optimizing the customer journey, conversion, AOV, storytelling, and personalized experiences.
• Oversee and actively manage site merchandising, ensuring strong product presentation, navigation, and alignment with brand and business goals.
• Partner with Finance, Product, Creative, Growth, and Retention teams to coordinate launches, promotions, and onsite experiences, rolling up sleeves to ensure flawless execution.
• Use analytics and insights to guide hands-on optimization, testing, personalization, and merchandising decisions.
• Build and scale a creator and influencer program, taking ownership of sourcing, negotiation, contracting, content approval, and performance tracking.
• Identify and manage brand collaborations end-to-end, from concepting and creative development through GTM planning to performance measurement.
• Own the social media strategy, guiding content planning, trends, channel-specific execution, and community engagement, while directly contributing to content creation when needed.
• Oversee brand events, pop-ups, and experiential activations, taking a hands-on role in planning and execution.
• Create and manage the marketing budget, making tactical decisions on promotions, partnerships, PR, cause marketing, events, and agency fees.
• Build and maintain a strategic marketing calendar, aligning initiatives across campaigns, social, product marketing, events, partnerships, and cause marketing, while actively driving execution.
• Implement operational frameworks to solve bottlenecks, increase efficiency, and ensure campaigns are executed flawlessly.
• Measure, report, and optimize marketing performance, using data to make hands-on improvements and achieve KPIs.
• Lead and mentor a high-performing marketing team, setting an example by being actively involved in projects, campaigns, and execution.
• Build strong relationships with leadership and cross-functional partners, while aligning strategy to drive results.

What You Have

• Minimum of 12+ years of brand marketing experience required
• Apparel industry and/or DTC expertise and background preferred
• Minimum of 7 years of team management with experience managing a minimum of 5+ direct reports
• Proven ability to lead, build relationships, and work effectively in a cross-functional team environment
• A self-starter mentality; ability to work in a fast-paced, entrepreneurial environment
• Ability to think creatively and strategically while maintaining a rigorous business and financial discipline
• Exceptional project management experience and attention to detail
• Strong verbal and written communication skills
• Bachelor’s degree required

The base salary range for this full-time position is $190,000 -$225,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting d