Marketing Manager, Product & Growth

Our mission is to improve health equity by expanding access to cancer precision medicine.
About Trial LibraryTrial Library, Inc. is a venture-backed startup founded in 2022 focused on accelerating enrollment and retention to clinical trials with an AI-platform. Trial Library is a mission-driven health technology company dedicated to improving health equity in cancer care by expanding access to precision medicine through clinical trials. We work with community oncology sites, patients, and industry partners to ensure that clinical research is accessible, navigable, and inclusive.

We're looking for our first Marketing Manager, Product & Growth to be the strategic and executional marketing engine at Trial Library. This role offers the opportunity to own both the narrative — how we position and differentiate our platform — and the pipeline — how we reach, engage, and convert the right audiences across providers and industry sponsors. You'll report to the Chief Product Officer and work closely with our Provider Partnerships team, product team, and design team. You won't inherit a playbook — you'll write one. If you're energized by building from scratch, comfortable with ambiguity, and passionate about healthcare access, this role is for you.

Your Responsibilities

This role is organized around three core areas:

1. Product Marketing

Own how Trial Library shows up in the market — what we say, to whom, and why it lands.

• Develop and maintain positioning and messaging frameworks for Trial Library's AI platform, tailored to distinct audiences: community oncology sites, patients, and industry/pharma partners
• Translate complex product capabilities and clinical outcomes data into clear, compelling narratives that resonate with healthcare decision-makers
• Lead go-to-market planning for new product launches and feature releases — coordinating across product, partnerships, and design to ensure aligned, timely execution
• Build competitive intelligence capabilities: monitor the clinical trial enrollment landscape, track how competitors position themselves, and continuously sharpen Trial Library's differentiation
• Develop ROI and outcomes storytelling for customer-facing materials, case studies, and investor narratives
• Create and maintain sales enablement materials — one-pagers, pitch decks, objection-handling guides, and battlecards — that empower the Provider Partnerships team to communicate Trial Library's value confidently and consistently

2. Growth Marketing

Drive awareness, demand, and platform adoption across our target audiences in community oncology.

• Own lead generation strategy and execution across multiple channels — digital campaigns, email nurture programs, LinkedIn, and event marketing — with a focus on measurable outcomes
• Build and optimize multi-channel campaigns that move prospects through the funnel, from awareness to activated partnership
• Manage our Trial Library Network Digest newsletter and social content program to position Trial Library as a trusted, knowledgeable partner in community oncology
• Develop audience segmentation and lifecycle marketing strategies that nurture prospects and retain existing partners
• Track, report, and optimize marketing performance using data — set KPIs, analyze channel activity, and make clear recommendations on where to invest and where to cut

3. Market Presence & Brand

Establish Trial Library as a credible, visible, and trusted brand in the clinical trial and oncology ecosystem.

• Manage end-to-end conference and event strategy — identify the right opportunities, coordinate logistics and vendors, create event materials with our design team, execute on-site presence, and systematically follow up with leads post-event
• Support virtual events including webinars and lunch-and-learns with community oncology sites and industry partners
• Produce thought leadership content — articles, implementation guides, and case studies — that builds credibility with healthcare audiences and drives inbound interest
• Maintain a consistent brand voice and visual identity across all channels, in close collaboration with our design team
• Build scalable marketing systems and processes — content libraries, campaign templates, tracking frameworks — that grow with the company

Your Qualifications

• 4+ years of experience in healthcare marketing — life sciences, health tech, payer, or provider-facing — with a clear track record of both strategy and execution
• Demonstrated product marketing experience: you've owned messaging frameworks, built positioning for complex products, and created materials that actually moved deals forward
• Strong storytelling skills with a portfolio showing your ability to trans