Digital Marketing & Design Specialist

Description

Primary Purpose:

As part of the Digital Marketing team, the Digital Marketing & Design Specialist will support the development of modern, user-friendly web experiences that elevate Veseris’ digital presence across eCommerce, marketing automation, and social media. This role combines creative design and technical execution, emphasizing creating marketing-driven content and maintaining consistent brand application across digital channels. The ideal candidate brings strong visual design skills, understands user experience principles, and is comfortable collaborating across departments to meet business and campaign objectives.

Specific Duties and Responsibilities:

• Design and build web pages, landing pages, email templates, and social media graphics for campaigns and evergreen marketing initiatives.
• Manage or assist with email and social media scheduling, posting, and performance tracking.
• Manage and update content within Adobe Commerce (Magento) and CMS platforms to support marketing promotions, resource centers, and product features.
• Apply UI/UX best practices to improve page layouts, calls-to-action, and overall engagement.
• Support front-end coding needs (HTML, CSS, some JavaScript) to customize pages beyond what WYSIWYG editors offer.
• Create graphics and visual assets that follow brand standards and resonate with a B2B audience.
• Develop compelling copy and visual content tailored to platform best practices for social media channels and digital ads.
• Participate in QA testing for new page builds or digital asset updates to ensure responsive design and browser compatibility.

Specialized Knowledge/Skills:

• Strong portfolio of digital design work for websites, social media, and email
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, XD, or Figma)
• Working knowledge of HTML, CSS, and responsive design principles
• Familiarity with CMS and eCommerce platforms (preferably Adobe Commerce / Magento)
• Experience writing copy for digital channels, especially for social media and web advertising
• Understanding of B2B audience needs and communication tone
• Previous experience managing social media channels in a B2B environment is strongly preferred
• Experience with digital advertising creative (e.g., display banners, retargeting assets, paid social) is a plus
• Experience designing assets for marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Excellent verbal and written communication skills
• Ability to work within a team as well as independently with limited supervision

Requirements

Education/Training

• Bachelor’s Degree in Web Design, Graphic Design, Marketing, or a related field preferred
• Two to three years work experience in digital design or front-end development will be considered