Digital Marketing Manager

Who We Are:

We believe that open-source software, open standards and APIs are the greatest transformational tools for organizations in the modern software development era.

Our mission at Diagrid is to provide developers with APIs and tools that help them focus on their code and not on infrastructure. As online digital services need to handle more load and run on multiple clouds or on-premises environments, programming to higher level abstractions delivers consistent, secure and reliable code that is easily portable and helps organizations de-risk their projects.

Diagrid is founded by the creators of the Dapr and KEDA open-source projects, and who led the user experience, design and development of hyper-scale infrastructure cloud services, serverless platforms and open-source projects at Microsoft. Dapr has now achieved graduated status within the CNCF, joining renowned projects like Kubernetes, Prometheus, and Istio.

We are backed by top VC firms and supported with industry leading investors and advisors including Joe Beda (Kubernetes Co-Founder, former Co-Founder / CTO at Heptio) Matt Klein (Creator of Envoy, Lyft), Mark Russinovich (CTO, Microsoft Azure), William Morgan (Creator of Linkerd, CEO Buoyant), Seth Vargo (Senior Staff Engineer, Google), Adam Gross (Former CEO, Heroku), Sri Viswanath (Former CTO, Atlassian), Adam Frankl (Dev Marketing Expert, Neo4J & JFrog), and Roopak Venkatakrishnan (Head of platforms, Bolt).

About the Role:

We are looking for a Digital Marketing Manager to join our team and take ownership of the tactical execution of our marketing initiatives. This role is an exciting opportunity to work across the full spectrum of marketing disciplines, with the ability to shape processes, drive measurable impact, and grow your career alongside our company.

The Digital Marketing Manager will be responsible for managing day-to-day marketing operations and campaigns across social media, email, events, content, and web. You’ll report directly to the Head of Marketing, collaborate closely with sales, product, and engineering, and play a critical role in building and scaling Diagrid’s marketing function.

Your first priorities will include:

• Planning Diagrid’s upcoming conference participation

• Setting up and running webinars (acting as technical host)

• Taking over the content calendar for blogs and videos
  

Responsibilities:

Social Media & Content

• Execute the company’s social media strategy using automation tools.

• Track industry news and share relevant updates.

• Manage the content creation process (blogs, videos, graphics) to engage our developer and enterprise audiences.
  

Website Management

• Keep the company website up to date using Webflow.

• Manage ongoing updates and ensure a user-friendly experience.

• Support SEO/SEM initiatives to improve visibility.
  

Events & Webinars

• Plan and manage both in-person and virtual events, from small meetups to large conferences.

• Serve as the technical host for webinars, ensuring smooth execution.
  

Email & Communications

• Manage newsletters and outbound email campaigns in HubSpot.

• Create, optimize, and maintain email automations and sequences.
  

Demand Generation

• Execute multi-channel demand generation campaigns (social, paid ads, email).

• Collaborate with sales on lead nurturing and conversion strategies.
  

Analytics & Reporting

• Track campaign performance, social engagement, and website traffic.

• Provide regular reports and insights to the Head of Marketing.
  

Cross-Functional Collaboration

• Work across sales, engineering, and leadership to align marketing efforts.

• Proactively suggest and implement process improvements.

Tools You'll Work With:

• HubSpot CRM & Marketing Automation

• Google Analytics

• Webflow

• Canva (with agency support)

• YouTube

• Slack & GSuite

• Linear (task management)

Requirements:

• Bachelor’s degree in Marketing, Engineering, or Humanities (with relevant marketing experience and understanding of software engineerin