Become a part of our caring community and help us put health first
 

The VP, Retail Digital Strategy provides executive leadership to Humana. This Executive will play an essential role in expanding Humana’s customer base through innovative, data-driven digital channels and initiatives. The ideal candidate will not only have expertise in digital marketing but will be a business-builder, possess a strong commercial focus, and the ability to align digital acquisition strategies with Humana’s broader growth goals.

               

Entering a new era with new leadership, Humana has ambitions to step change its digital capabilities to create better customer experiences, improving attraction and acquisition of the right members, leading to retention and P&L value. Humana is seeking a Vice President and Head of Digital Acquisition to chart the path and lead this transformation.

With a strategic and results-oriented approach, this Executive will play an essential role in expanding Humana’s customer base through innovative, data-driven digital channels and initiatives. The ideal candidate will not only have expertise in digital marketing but will be a business-builder, possess a strong commercial focus, and the ability to align digital acquisition strategies with Humana’s broader growth goals.

The Vice President will drive the transformation of Humana’s digital customer acquisition efforts by leveraging digital platforms, emerging technologies, and data insights to target and engage new customers across multiple markets. This is a leadership role requiring visionary, disruptive thinking, cross-functional collaboration, and a deep understanding of the healthcare industry’s evolving digital landscape.

Use your skills to make an impact
 

Humana is a $100 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health of the people served, Humana is committed to advancing the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Humana is committed to putting health first—for its teammates, its customers, and its company. Through its insurance services and CenterWell healthcare services, Humana makes it easier for the millions of people served to achieve their best health, delivering the care and service they need, when they need it.   

The result is a better quality of life—not only for people with Medicare and Medicaid but also for families, military service personnel, and communities at large.  

 

Business Strategy 

Humana’s strategy is centered on providing a consumer-focused, integrated care experience that makes it easy for people to achieve their best health through outstanding clinical capabilities and through an experience that is simple and personalized. A key component of this strategy is Humana’s Integrated Care Delivery model, which places customers at the center of everything it does, with a focus on helping them manage their health holistically. 

Humana recognizes that health and lifestyle are intrinsically connected. By addressing social determinants of health and by removing difficult friction points for customers and their healthcare providers and caregivers, it can help people change unhealthy behaviors. Humana is a leader in adopting value-based payment models that reimburse for health outcomes, as opposed to services performed, which can improve health, boost quality, and control costs. 

Finally, Humana is integrating systems and processes using the latest technology to create a simpler, better customer experience. The ultimate goal of this approach is to enable the best possible health and experience at an affordable cost. 

Key Responsibilities

• Develop and implement a comprehensive digital acquisition strategy that aligns with Humana’s broader business objectives, focusing on expanding market share and customer engagement.

• Identify growth opportunities in digital acquisition by assessing current gaps in customer acquisition and building a strategy to capture new customer segments.

• Leverage data and analytics to provide