Senior Growth Marketing Manager, Paid Social

Senior Growth Marketing Manger, Paid Social 

Reporting to: Director, Growth Marketing

Location: New York, NY

 

What is Bilt?

Bilt Rewards is the first loyalty program that rewards members on rent and in their neighborhood, no matter where they live.

Bilt Members can earn points and access exclusive benefits on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs, or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program.

In partnership with the top multifamily owners & operators across the country, we’ve also created the Bilt Rewards Alliance, a network of 4M+ apartments and homes across the country. Residents who live in the Bilt Rewards Alliance make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more.

While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee.

 

What’s the role?

Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager of Paid Social will oversee campaigns across paid social channels, leverage data and testing to optimize performance, and work cross-functionally with the creative and data teams to support channel growth. This role will be responsible for day-to-day campaign management in Facebook Ads, TikTok Ads, and emerging digital marketing channels. 

 

In this role, you will… 

• Own key performance marketing campaigns and execution of paid social budget
• Monitor performance metrics and campaign budget tracking, ensuring actionable insights are shared and coordinated into the team's workflow
• Dig into performance data to understand the “why” behind performance and identify follow-up opportunities and tests to improve outcomes
• Be an integral and early member of a fast-growing team—this is a unique opportunity for a digital marketer to scale their impact 
• Collaborate with our internal creative and content teams to develop and launch customer-centric creative tests across a variety of formats

 

In terms of qualifications, we’re seeking:

• 4+ years of experience in Growth Marketing, with an emphasis on paid social
• Strong written and verbal communication skills - ability to synthesize learnings and recommend actionable insights
• Strong attention to detail
• Collaborative attitude and comfortable working in a fast-paced environment
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
• A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints

 

Benefits:

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
• Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
• UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
• Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
• Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.

 

At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their inte