Supervisor, Strategy
Publicis GroupeAbout the role
Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Job Description
The Supervisor, Strategy selects media channels and programs for assigned clients based on the established strategic media approach, and with the input and expertise of cross-functional teams. You will lead projects from start to finish, maintain account flowcharts, and oversee the creation of traffic workbooks and creative asset trackers. You will report into the Associate Director, Strategy.
Knowledge
- Pharma media experience, touching on a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)
- Familiarity the total marketing process and the strategic role of media
- Understanding of the role of media channels in a plan
- Expertise in various media software, especially Tardiis and MediaTools
- Proactively self-educates on PHM, Publicis Groupe, and client departments, capabilities, tools, and processes
Managing & Leading Others
- Works collaboratively with cross-functional teams
- Trains junior-level Strategy team on tools and processes
- Manages time and resources for direct reports
- On-boards and trains new hires
- Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews for direct reports
- Nurtures and develops direct reports
- Participates in PHM’s interviewing efforts
Strategy & Account Management
- Prepares and compiles multiple media plan and strategic presentations
- Pulls through overall media strategy on deliverables
- Helps VP, Strategy improve the planning process
- May work across multiple accounts and campaigns
- Collaborates with internal cross-functional leaders to ensure strategic understanding of deliverables with client needs
- Provides input on media channel mix and initial budget allocation and rationale
- Ensures media flowcharts match financial documents
- Oversees creation and management of Creative Asset Trackers
- QA’s and guides Senior Associate on development of accurate traffic workbooks
- Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
- Pushes for continuous improvement of self, team, and client deliverables
- Contributes to new business efforts as needed
Client Service
- Builds a day-to-day relationship with appropriate clients on assigned brands
- Conveys excitement for client experience and their businesses
- Provides input to client to help shape their marketing priorities
- Provides outstanding client service
Qualifications
- Requirements·
- Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect·
- Ability to manage people and projects·
- Ability to earn the respect of clients, internal partners, and peers·
- Ability to manage challenging situations and persons·
- Ability to manage several accounts, campaigns, clients, etc.
- Education & Experience·
- 5+ years media experience·
- Cross-channel media experience·
- Familiarity with standard media research and planning tools (e.g. Clear Decisions)·
- Pharmaceutical industry is desired·
- BA/BS; advanced degree
#LI-Hybrid
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disab
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