Market Development Associate Director, Regional Conference Lead - US Kidney

Job Description

General Summary:

Associate Director, Regional Conference Lead is responsible for leading the strategy and execution of Vertex’s U.S. Kidney Business Unit commercial representation at regional conferences as part of the Market Development team. 

The Associate Director has responsibility for planning and delivery across approximately 40+ regional-level conferences annually and reports into the Senior Director, Market Development with direction from the Director, Congress, Ad Board, and Strategic Council Lead, US Kidney and Director, Customer Engagement Liaison Lead.  

Key Duties and Responsibilities: 

• Leads regional conference program within the U.S. Commercial Kidney Business Unit as part of the Market Development Team  

• Leads selection process, sponsorships, field interface, and training plan 

• Drives cross-functional alignment with medical and sales on selection, staffing, and annual plan  

• Builds seamless process for field requests and HQ assessment of sponsorship opportunities  

• Oversees adaptation, readiness and onsite delivery of exhibit booth and all promotional materials per event including but not limited to: creative development/adaptation, CRC reviews, production/ordering, and shipping – ensures the creative agency and logistics vendors have clear scope and perform against specs and deadlines with high quality product  

• Leads pre-conference commercial briefings / trainings and post-conference commercial insights reports 

• Develops strategic coverage plan for all regional meetings to optimize KTAM ride alongs and other customer visits for HQ colleagues  

• Synthesizes insights from regional insights meetings to inform marketing strategy and tactics  

• Works with Vertex analytics colleagues to assess value of and return on the program each year   

• Makes strategic recommendations for brand promotional sponsorship and activations (e.g., exhibit, sponsorships, product theaters, advertising) for each meeting within the current plan year and subsequent years 

• Develops and roll out materials for CEL team for both information sharing and feedback collection  <