Marketing Project Manager

ALOHA Collection is a fast growing lifestyle brand that was born out of a love of travel, adventure and the ocean. This California based brand with Hawaiian roots located in Encinitas, CA focuses on travel accessories. Travel is our inspiration, the beach is our home.

 

ROLE OVERVIEW

The Marketing Project Manager plays a key role in executing the full go-to-market (GTM) lifecycle, from strategy lock to seasonal launch. They drive cross-functional alignment, oversee campaign timelines, and ensure project milestones are met across marketing, creative, retail, and digital channels. They champion process efficiency, facilitate communication, and support resource allocation to keep projects running smoothly. This role reports directly to the Senior GTM Manager and works closely with the Vice President of Marketing.

WHAT YOU'LL DO

• Supports various marketing verticals (Brand Events, partnerships, retail events, etc.) for campaign/event execution from a 360 strategic perspective.

• Oversees Marketing Team calendar, collaborates with vertical owners to create timelines and identify roadblocks.

• Resources work efforts and manages pipeline to ensure clear communication of expectations across departments.

• Collaborates with the creative team to allocate resources efficiently.

• Develops and implements project plans, including scope, objectives, deliverables, timelines, and Asana execution workflows.

• Implements process improvements to ensure operational excellence.

• Provides on-site event support as needed.

• Leads large-scale, cross-functional projects from start to finish.

• Manages multiple high-impact projects simultaneously, ensuring timely and within-scope delivery.

• Serves as team lead and primary point of contact for stakeholders and contributors.

• Oversees initiatives such as:

  • WHSL Seasonal Sell-In Tool

  • WHSL Seasonal Playbook

  • Marketing events, materials, and creative requests

  • House of ALOHA events, materials, and creative requests

  • Strategic Partnerships

• Manages GTM lifecycle (campaign brief to execution of seasonal deliverables).

• Creates GTM workback timelines, stand-ups, meeting action items, reporting, and documentation.

• Leads GTM x Creative kick-offs; collaborates closely with creative team.

• Ensures accountability across channels, stakeholders, and teams to meet milestones and deadlines; escalates issues as needed.

• Communicates GTM meeting action items to ensure stakeholder alignment on next steps.

• Seasonal GTM deliverables include digital assets, print materials, and media kits.

• Improves cross-departmental workflows and enhances overall process and communication.

• Optimizes Asana workflows for timely task and milestone completion.

• Creates hot-sheets, status sheets, and stand-up documents for clarity on project status and action items.

• Ensures teams have necessary resources, assets, and information.

• Supports Sr. GTM Manager with alignment, brand decks, GTM decks, Master Calendar, and seasonal materials.

 

EXPERIENCE WE'RE LOOKING FOR

• Deep understanding of the full go-to-market (GTM) process, from strategic planning to execution.
• Familiar with the nuances of GTM deliverables across marketing, digital, social, and retail channels.
• Experienced in managing and interpreting end-to-end marketing calendars with a holistic, cross-functional lens.
• Verified project management skills with the ability to plan, execute, and deliver cross-functional initiatives on time and within scope.
• Proven ability to manage shifting timelines while clearly communicating changes and maintaining stakeholder alignment.
• Demonstrated strength in identifying project risks and dependencies early, with a proactive, solution-focused mindset.
• Strong written and verbal communication skills, with the ability to clearly convey information across internal teams and external partners.
• Excellent client relationship and customer service skills.
• Proficient in project management tools and systems including Asana, Google Sheets, and Slack.
• Strong track record in calendar management, data input, and workflow optimization.

WHAT YOU'LL BRING TO THE TABLE

• Thrives in fast-paced, high-pressure environments while maintaining focus on priorities and deadlines.
• Strong time management skills, with the ability to balance multipl