Growth Marketing Manager

This individual will be responsible for developing programs that drive business outcomes for Meta’s largest and most advanced Advertisers. They will create strategies of different scales; from 1:1 consultations all the way up to large-multi client events/trainings and lead workshop development for our tentpole events such as Meta Performance Marketing Summit. The team's current marketing programs are focused on the tactical guidance and advanced optimizations / strategy that will improve advertiser ROAS and drive incremental revenue for the business.Growth Marketing Manager Responsibilities

• Develop strategy and execute marketing programs that align with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities
• Orchestrate the production of large-scale educational programs (in person events, webinars, content marketing campaigns, etc.) that educate advertisers and guide decision making of actions that will improve their business outcomes
• Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scalable workshops that improve client results
• Own marketing program that focuses on and scales innovative, up-and-coming strategies that are driving results for our most advanced advertisers

Minimum Qualifications

• 7+ years professional experience in marketing in a digital advertising focused role
• Demonstrated expertise in paid social advertising, specifically Meta's advertising suite
• Experience to communicate complex, strategic concepts within digital advertising clearly and concisely
• Experience with analyzing data sets and delivering insights in Advertisements Manager, Excel, or data visualization tools
• Experience creating effective campaigns and presentations
• Experience to form effective partnerships with cross-functional teams
• Bachelor's degree

Preferred Qualifications

• Experience with Tableau, SQL, or other data and analytics tools
• Experience training or mentoring others on digital strategy
• Experience with A/B testing and lift based measurement
• Experience contributing at strategic, operational and tactical levels

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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