Associate Director, Programmatic

Company Description

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Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Publicis Media’s Precision, Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.  

The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role oversees a team that manages the day to day management of programmatic campaigns and strategies.

A successful candidate will have at least 5 years of digital media experience in the programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. The candidate should be knowledgeable in platforms such as The Trade Desk, Google DV360 & Verizon DSP (among others), and an expert in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities.

Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.

Responsibilities:

· Manage a programmatic team responsible for the client's media buys in the DSP

· Lead and assist in coaching, managing, and educating a team of Supervisors, Sr. Campaign Managers, Campaign Mangers, and Jr. Campaign Managers

· Direct the execution of brand programmatic deliverables to meet/exceed expectations

· Solid knowledge of the programmatic landscape – system setups on both DSP & DMP

· Develop, grow, and maintain relationships through exceptional client service

· Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies

· Advocate for the value of programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space

· Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies

· Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape

· Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary

· Work with media partners to ensure accurate platform implementation

Qualifications

· Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent

· 5+ years of experience managing Programmatic Media Buying required

· 2+ years of experience managing a team

· Working knowledge in technologies such as The Trade Desk and Google DV360

· Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management

· Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations

· Understanding of traditional and interactive media planning elements

· Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

· Strong analytics, organizational, and communication skills

· Strong client facing experience with the ability to identify risks and effectively manage through issues

· Strong project management skills

· Proficiency in Microsoft Office Suite

Additional Information

Publicis Media provides benefits and resources designed to support all of our employees. With comprehensive health and dental benefits, 401K match program, generous time off, and flexibility to work remotely we strive to support work life balance. We encourage participation in the over 13 Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, Parents, and more.

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