Head Coach Personal Trainer

Benefits:

• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Profit sharing
• Training & development
• Vision insurance
• Wellness resources

HEAD COACH & COMMUNITY GROWTH LEADER

Orangetheory Fitness – Applewood
3244 Youngfield St. Studio A1
Wheat Ridge, CO 80033

THE OPPORTUNITY

Orangetheory Fitness Applewood is seeking a Head Coach & Community Growth Leader to drive membership growth, coaching excellence, and community engagement—inside the studio and beyond its four walls.

This role is ideal for an experienced fitness professional who leads through connection, accountability, and performance. You will serve as both the standard-setter for coaching excellence and the face of Orangetheory Fitness Applewood in the local community, owning grassroots marketing activations that consistently grow the studio membership base.

WHAT SUCCESS LOOKS LIKE

Within your first 6–12 months, you will:

• Grow net monthly memberships through consistent lead generation and conversion
• Execute a minimum of two grassroots community marketing activations per month outside the studio
• Improve intro conversion rates and member retention through coach education and accountability
• Build, develop, and retain a high-performing coaching team
• Increase Orangetheory Fitness Applewood’s visibility and reputation in Wheat Ridge, Applewood, and surrounding neighborhoods

KEY RESPONSIBILITIES
1. Membership Growth & Community Activation (Primary Focus)

• Plan, execute, and staff 2+ off-site community events per month, including:
  • Local festivals, markets, and run
  • Corporate wellness activations
  •  School, nonprofit, and city partnerships
  •  Pop-up workouts and fitness demos
• Serve as a visible brand ambassador for Orangetheory Fitness Applewood
• Generate leads and collaborate with the sales team on follow-up and conversion
• Track event ROI (leads generated, intros booked, memberships sold)

2. Coaching Leadership & Studio Excellence

• Coach 8–16 classes per week
• Lead onboarding, evaluations, and development of the coaching team
• Deliver ongoing coach workshops focused on:
  • Member experience and connection
  •  Conversion-supporting coaching behaviors
  •  Safety, form correction, and workout execution
  •  Ensure consistent delivery of Orangetheory’s science-based, heart-rate-focused workouts

3. Sales Alignment & Performance Support

• Partner with studio leadership to improve:
• Intro conversion rates
• Class utilization
• Long-term member retention 
• Reinforce sales-minded coaching behaviors without compromising trust or experience

4. Team Leadership & Operations

• Assist with scheduling, recruiting, interviewing, and performance management of coaches
• Foster a collaborative, accountable, and positive studio culture
• Model professionalism, approachability, and leadership presence at all times

TIME COMMITMENT
Coaching: 10-12 classes (14 to 16 hours)  This might grow to more than 16 in any given week to cover coach outages.
Marketing Outreach: Grassroots events, community events, leadership, events, community outreach, training, and coach development: 12–20 hours per week
OUR COMPANY CULTURE
At Orangetheory Fitness Applewood, culture is not a slogan—it’s how we lead, coach, and serve.

Coaching Over Managing
We develop people, not just processes. Leaders uplift, challenge, and hold others accountable to who they can become. We are open-minded, approachable, and growth-focused at every level.

Accountability Is Ownership
Mistakes happen. Leaders own them, learn from them, and grow. Accountability includes follow-through, transparency, and being approachable at all levels.

Connection Creates Impact
Real success is built on relationships. We know people’s stories, build trust, and create environments where members and teammates feel seen and valued.

Kaizen: Th