Brand Consulting - Senior Account Manager- Sports & Entertainment Partnerships

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Sr. Account Executive will play a key role in one of our largest Brand Consulting clients, a healthcare company. The Sr. Account Executive will support in the day-to-day management and activation of marquee sports and entertainment properties in the brand’s portfolio. The candidate will interface day-to-day with the client and will work cross functionally with internal/external vendors, partners, and agencies.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

Tentpole Sponsorships

• Day to day management of existing entertainment partnerships including communication directly with properties, organization of project plans and asset tracking documents
• Lead overall planning of campaigns, events and activations, working with internal account team, client team and external agencies
• Aid in development & manage day to day execution of property-specific programs, contractual assets, promotions & experiential activations
• Aid in development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life
• Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
• Work with CAA Data & Analytics to assist with development and execution of measurement evaluation annually
• Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
• Develop and deliver compelling written and verbal communications
• Create presentations for key meetings internally and externally
• Track activation budgets with accountability for reporting
• Develop relationships across CAA to find and promote new opportunities to client
• Lead, manage and inspire a team of direct and indirect team members

Customer Events

• Create presentations to “sell in” event concepts to client
• Estimate accurate budgets for event concepts, process invoices and reconcile budgets for each event
• Develop & manage detailed timelines, run of shows, inventory lists, and contact lists for each event
• Liaise with various vendors and partners for event services (i.e. content capture, A/V, transportation, catering, gifting, etc.)
• Prepare marketing and communication materials for event promotion
• Work with agency creative team to concept and produce creative materials for events (i.e. signage, collateral, social media graphics, etc.)
• Negotiate talent deals on behalf of client, including preparing deal memos, reviewing contracts, and working with client’s legal team through contract execution
• Travel to event locations for location scouting and event execution (events occur Nationwide, with 7 key markets)
• Concept and draft social media communications and graphics to promote individual events and overall program
• Regularly research and proactively identify potential future event concepts based on pop-culture and industry knowledge
• Build relationships with outside agency partners to keep a pulse on upcoming talent opportunities that may be relevant to the program
• Simultaneously plan, manage and execute multiple events at different life stages at t