Brand Marketing Executive - General Merchandise & George Home

Job Title

Brand Marketing Executive - General Merchandise & George Home

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Brand/Product Management

Closing Date

17 October 2024

 

Everything about Asda”

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

“Everything you'll love.”

• Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs.
• Discretionary bonus – Rewarding you for your hard work and efforts.
• Company Pension Scheme matched to a limit – Looking forward to the future.
• Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.
• 4 weekly pay – which means you get an extra payday a year.
• Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
• Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year.
• Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.
• Free city centre parking – you can also use it outside working hours.

Plus, much more!

“That's more like it.”

“Find your role”

Preparing and delivering marketing plans at the right time is a brand team thing! It’s all about understanding the customer mindset and delivering industry leading marketing moments that will catch the attention of our customers.

Are you an experienced marketing executive looking to work with an inspiring retailer?

You may currently be working in fashion retail looking for a head office opportunity or an existing Marketing Assistant looking to further your career?

As the Brand Marketing Specialist, you will support the Brand Marketing Manager in managing the customer activity plan for General Merchandise and George Home, working cross functionally with the Asda customer team, George brand team, commercial, media partners and retail teams​.

You will:

• Support the development of the brand marketing plan ensuring the delivery of both commercial and customer priorities​
• Critical path management, ensuring all strategic planning meetings and deadlines are diarised and met so that activity is delivered on time
• Maintain key planning documents including the brand planner, proposition briefs and product nominations
• Attend product reviews and ensuring all campaign requirements are captured and cascaded to the relevant channel owners
• Champion the customer journey ensuring that campaigns are executed in a simple way and aligned to the customer mindset ​
• Oversee all media sign offs with commercial and legal​ teams
• Working with the Brand Assistant to oversee the co-ordination of samples for shoots, influencers and PR shows#
• Through the Instore Brand Assistants, manage the briefing and allocations for instore Point of Sale
• Oversee budget management and raising and receipting of purchase orders
   

“Find your everything at Asda” - bringing brighter living within everyone's reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.

Work Where it Works

Our hybrid way of working gives you the choice to work where it works.  This enables you to chose where you’ll be the most effective.  It offers a mix of working from home and in an office environment that works best for you and your team. 
You will also get an excellent benefits package including;-

•    Discretionary company bonus