Brand Strategist

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.  

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Sr. Analyst, Brand Strategy is responsible for supporting the team that is tasked with the exciting challenge to identify, explore and launch new ventures within the Taco Bell US business. With this intrapreneurial-style role, the opportunities for learning are endless: the ability to impact the long-term growth of the Taco Bell brand, exposure to white space ideation, continued growth within the marketing brand strategy and planning team and helping to accelerate the success of our new ventures like breakfast or delivery.  The Sr Analyst, Brand Strategy will report to the Manager, Brand Strategy – Category Entry Points and help to support a cross-functional group of partners working toward shared outcomes.   

The Day-to-Day: 

• Assist team in identifying dependable research tools (internal and external) to help understand business and brand growth opportunities
• Demonstrate foundational knowledge of QSR business model
• Coordinate cross-functional discussions that support and drive forward category entry point workstreams
• Help to prepare presentations for partners at all levels with coach direction that effectively explain opportunity size and roadmaps to launch
• Lead creative execution with internal creative agency, support Sr. Manager with creative execution with external agencies
• Generate timelines/workback schedules for creative campaigns to support national tests and launches
• Ability to interpret and use customer insights
• Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth
• Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs
• Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view
• Demonstrate ability to collaboratively brainstorm and explore new brand and business opportunities
• Support XF team meetings, maintaining accurate notes and relevant files
• Efficiently assist peers and partners when sought out for information related to brand/creative campaigns and/or test programs
• Proactively seek opportunities to build know-how
• Demonstrate curiosity and hunger to learn by asking questions, seeking clarification, forming connections with peers and partners
• Consistently participate and engage in team bonding events and Marketing Department culture-building activities
   

Is This You?

• Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth
• Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs
• Build relationships and collaborate with cross-functional peers to capture inputs from multiple poin