Senior Product Manager

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Senior Product Manager who is passionate about early-phase business opportunities and building experiences that enhance people’s lives while doing what they love outside. The Senior Product Manager is responsible for defining the strategic vision, roadmap, and delivery of the product to ensure its success in the market. The role requires a data-driven understanding of the customer and business, considering multiple inputs to determine product-market fit and prioritization. Driven to lead in the market, this role ensures our product meets the needs of our customers by monitoring product performance quantitatively and qualitatively and conducting continuous discovery to ensure we stay close to our customers.

The Senior Product Manager also acts as the product owner, leading a cross-functional scrum team focused on outdoor audiences. Duties include working directly with other product managers, engineering, QA, geospatial content, operations, UX (user experience) and product design, product marketing, brand and customer service teams to ensure alignment and product success. The role requires collaboration with Domain teams who are responsible for building solutions that apply to all of onX’s businesses (Hunt, Offroad, Backcountry, and Fish) by defining and articulating the customer problems, personas, and segments and evangelizing those customers across the organization.

The ideal candidate will have a strong customer orientation, developing and maintaining a deep understanding of customer use cases and focusing on experimentation and usage data to drive decisions and prioritization. An ability to lead and influence multi-functional teams across departments is paramount to ensure product success both internally and externally. 

The Senior Product Manager will be responsible for a new product and requires both comfort and excitement around blazing into the unknowns of a new business line as we learn quickly and shift efficiently to narrow or expand our reach. This role will work closely with partners in Marketing, Content Creation, and Business Development and will report to the General Manager of onX New Business.

As an onX Senior Product Manager, your essential job duties and responsibilities will look like: 

• Become an expert within the target industry
• Be a vocal advocate for customers by establishing, maintaining, and delivering a prioritized, detailed roadmap that solves the problems that matter most to this audience.
• Define customer value propositions and work with marketing and business development teams to establish go-to-market strategies.
• Curate and focus on the buyer persona while deeply understanding the needs of supporting roles, ensuring we meet the needs of both.
• Be data-driven. Define and track solution key performance indicator metrics, understanding leading and lagging measures that demonstrate engagement, referral, loyalty, and retention.
• Collaborate closely with engineering, UX (user experience), and QA (quality assurance) teams to prepare roadmap items for development. This includes drafting requirements, defining scope, and success criteria, aligning team members, and ensuring usage and success measurements are available at release.
• Define the strategy for your product area, considering; key performance indicators, customer feedback, company objectives, internal partner input, and competitive and market dynamics.
• Know and understand product development