Field Marketing Specialist - Cloud ERP

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PURPOSE AND OBJECTIVES

 

Responsible for delivering against the marketing demand generation, pipeline acceleration and revenue objectives as defined for Cloud ERP in North America. Role includes planning through the tactical execution of marketing plan activities, including direct and digital marketing, online events, physical events, and more. This individual should be an independent, collaborative, data-driven marketer who brings enthusiasm for innovative marketing efforts and strong communication skills. Additionally, this person should thrive in a matrixed, fast-paced, and high-energy environment.

 

EXPECTATIONS AND TASKS

 

Strategic Marketing and Sales Execution – Develop and maintain a partnership with the Field Sales team to execute against an appropriate solution or industry program portfolio mix to address the business needs of our customers/prospects. Serve as the face of Marketing, representing Cloud ERP for several Market Units (MUs), collaborating with the MU Field Sales executives, Sales leadership, partners and as appropriate our customers/prospects.

You will be tasked to:

• Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required.
• Meet Marketing and Sales goals and objectives by leveraging best practice marketing tactics.
• Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities.

 

Data Driven – Embrace a data-driven approach to turn data into insights to drive results. Focus on execution, consistency, and speed to market when strategizing and documenting campaign execution and lead management activities in the system of records, including CRM, reports, dashboards, and scorecards. Leverage these systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders.

 

Lead Management – Access relevant Sales and Marketing lead (and performance) reports through self-service or request ad hoc reporting from Strategy, Planning and Performance Management teams. Develop an understanding of internal lead management systems to drive proper management of leads and to empower all team members to improve lead development, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on sales pipeline health and follow-up on necessary actions to drive alignment with relevant Sales and Marketing stakeholders and manage escalations proactively. 

 

Field Enablement – Seek alignment with Marketing, Sales, and partner stakeholders. Understand the role of stakeholder management in rolling out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. This may include, but is not limited to, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc. Communicate proactively with Sales teams to understand marketing effectiveness and to seek out areas of improvements. Proactively provide feedback to other marketers to improve overall marketing performance. 

 

Channel & Ecosystem – Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets. Collaborate and coordinate with channel colleagues to create efficiencies between direct and indirect go-to-market approaches. This includes both internal channels as well as our partner ecosystem. 

  

Asset Development and Management – Play an active and engaged part in the dissemination of content such as collateral, websites, white papers, etc. Help assure that all assets used in market align to the Cloud ERP mix of accounts and resonate with local buyers. As needed, manage the end-to-end asset or campaign production for innovative or strategic priority campaigns. 

 

Agency Management – Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize inve