Senior Web Optimization Manager

MediaMonks got our start in 2001, and since then we've grown a lot. With offices all around the globe and around 9,000+ employees, we deliver A-level work that's won hundreds of Cannes Lions and FWAs. We are leading the way in building integrated teams to bring a full suite of best in class offerings to world renowned companies. We’re talking big. We accomplish amazing work through our people, by remaining agile and executing exemplary work in real-time for our global clients. 

Our work is bundled by teams, not by organizational layers. But it's not all work. Everyone at MediaMonks knows how to have a good time, and everyone contributes to the positive energy of our culture.  If you’re intrigued, read on as we may have the dream job for you.

Now, about the opportunity: we are looking for an experienced Senior Web Optimization Manager to help accelerate growth for a SF based tech client. The Senior Web Optimization Manager will collaborate with cross-functional teams and be a conversion rate optimization (CRO), A/B testing, and personalization expert with experience in digital marketing focused on web and/or paid media channels. 

Day-to-day Responsibilities

• Define, implement, and optimize the website design and content strategies to achieve business objectives, drive up conversion, and improve search rankings
• Partner closely with the Talent Solutions demand generation, customer marketing, and product marketing teams to ensure the web experience reflects the business strategy, narrative, and revenue objectives 
• Develop and refine CRO, A/B Tests, personalization and user flow experiences to drive growth including creating and executing test plans for a/b testing and personalization, working with web development to create variants, and monitoring and reporting on results
• Execute tactical initiatives based on analysis of performance, marketing technology, market opportunities, and best-practices/industry developments
• Drive a variety of web production projects leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, editors, social media marketers
• Optimize LinkedIn Talent Solutions experience (traffic, conversion, revenue, friction, visitor engagement, time on site, and technical site performance)
• Identify high-growth and high-revenue opportunities, take the lead on executing them, measuring them, and optimizing their performance
• Brief and work with internal and external agencies on design and implementation projects

The anticipated salary range for this position is $110,000 - $130,000 annually. Salary is determined by a combination of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, generous paid time off, and other benefits also are available.

Basic Requirements

• 7+  years of web marketing or other relevant marketing experience
• 5+ years of experience building and optimizing web pages and their features collaboratively with acquisition, product management, and UX/design teams

 

Preferred Requirements

• MUST HAVE: Experience with Adobe Target, Adobe Audience Manager, and Adobe Analytics
• Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis
• Demonstrated track record of building and optimizing web experiences to drive growth
• Product go-to-market and launch experience, ideally in a high growth industry
• Excellent communication, project management, and interpersonal skills
• Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
• Experience partnering with marketing stakeholders across product, demand generation, and customer marketing teams
• Competency in Web and business analytics tools and reporting (e.g. Google Analytics, Adobe)
• Ability to understand technical subjects and learn about emerging technologies
• Thrive in a dynamic, performance driven environment where agility and innovation are prized

 

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About Media.Monks:

Media.Monks is on a mission to create a new future for this industry. Our vision? Build everything with a belief that changing for good comes from changing who does the work. Yep, that means you. Welcome to the party—one global, cross-cultural collective with a passion for using our skills to create better and a better world. That’s how we’re able to connect the dots between data, content, digital media, and technology from everywhere we are—a true end-to-end model. Joining the Me