Senior Manager, Product Marketing

<p><strong><u>The Company:</u></strong></p> <p>Faraday Future (FF) is a California-based mobility company, leveraging the latest technologies and world’s best talent to realize exciting new possibilities in mobility. We’re producing user-centric, technology-first vehicles to establish new paradigms in human-vehicle interaction. We’re not just seeking to change how our cars work – we’re seeking to change the way we drive. At FF, we’re creating something new, something connected, and something with a true global impact.</p> <p><strong><u>Your Role: </u></strong></p> <p>We are seeking a strategic and driven Senior Manager, Product Marketing to lead our go-to-market efforts for the next generation of luxury electric vehicles. This pivotal role bridges product innovation and customer storytelling—bringing together market insight, technical knowledge, and customer experience to deliver impactful marketing strategies and product launches.</p> <p><span style="text-decoration: underline;"><em>Responsibilities:</em></span></p> <p>User &amp; Market Intelligence</p> <ul> <li>Lead market and user research to define luxury EV buyer personas and decision-making journeys.</li> <li>Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation</li> </ul> <p>Strategy &amp; Storytelling</p> <ul> <li>Develop comprehensive, full-funnel marketing strategies across the product lifecycle—from awareness and pre-order to delivery and ownership.</li> <li>Craft compelling value propositions and translate technical features into clear, customer-centric benefits.</li> <li>Partner with product, design, and regional teams to support international market entry strategies.</li> </ul> <p>Launch &amp; Sales Enablement</p> <ul> <li>Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications.</li> <li>Build sales enablement materials including competitive battle cards, product configurator guides, and training decks.</li> <li>Support launch event planning and coordination, from strategy to messaging alignment.</li> </ul> <p>Performance &amp; Optimization</p> <ul> <li>Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention.</li> <li>Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies.</li> <li>Document learnings and develop repeatable GTM playbooks for future product launches.</li> </ul> <p><strong><u