Sr. Campaign Manager, Paid Search

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

We’re looking for an amazing addition to join our Performance Marketing team as a Sr. Campaign Manager. In this role, you’ll activate and manage performance media campaigns across channels with an emphasis on paid search, helping to report on and optimize our acquisition engine. You’ll build and expand audience personas, provide recommendations to improve the customer journey, and contribute to building a full funnel marketing program to directly deliver against Klaviyo’s ambitious global goals this year and beyond! 

This role reports into a Boston-based Manager, and works primarily with a US-based team across multiple time zones. Occasional opportunities will arise to join meetings with stakeholders in EMEA (UK) or APAC (Australia).

The marketing team is special — a collection of powerful misfits, passionate doers, creative strategists and insatiable dreamers. We’re looking for people nothing like us to make our diverse group more diverse and broaden our collective thought.

Our customers aren’t simply special. To us, they are our lifeblood. They are entrepreneurs. Parents. Providers. They put their livelihood on the line every day to make their dreams come true. Our customers are inspired and inspiring. We have helped over 75,000 of them grow and yet we have millions more people to serve and work to do to get there.

How You Will Make a Difference

• Execute performance campaigns at global scale in NA, EMEA and APAC across performance media channels, with a majority of time focused on Paid Search
• Own and optimize paid search across platforms, ensuring campaigns are data driven, aligned with growth objectives, and exceed ROI goals
• Drive continuous improvement through optimizations including ad creative, landing page testing, and always on A/B testing
• Contribute to weekly and monthly business reviews with insights, key learnings and marketplace trends to keep stakeholders and larger marketing team informed 
• Collaborate with PMM, International, Integrated Campaign and Business Intelligence teams to expand keywords, test for incrementality and build personalized intent based journeys
• Support global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media
• Actively monitor organic search trends to keep a pulse on the market and inform investment decisions on a weekly basis
• Conduct research on regional best practices to localize international campaigns such as keyword, ad copy, competitive and more
• Main POC for our agency partner for Paid Search execution and performance are delivered at the highest standard while meeting deadlines

 

• Who You Are 

• 5+ years of digital media experience, with minimum of 3 years paid search hands-on-keyboard experience required, managing high volume of active campaigns 
• Firm grasp of paid search algorithms, ad products and optimization capabilities across Google and Bing, and interaction with SA360
• Direct experience trafficking, tagging, activating and optimizing media performance against direct response metrics
• Foundational understanding of paid, earned and owned media strategy and tactics - and how they all work together
• Solid Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce
• Ability to measure and analyze performance data and trends
• Detailed-oriented with keen sense of curiosity and critical thinking skills
• Excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment 
• Agency experience preferred. Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The pay range for this role is listed below. Some sales and success roles are also