Assistant Director for Communication

Location:

EAC (Education and Administration Center)

Recruiting Start Date:

03/13/2026

Estimated Start Date:

05/18/2026

A member of the Department for Communication, the Assistant Director of Communication oversees communication initiatives and acts as a liaison to schools and internal stakeholders. The ideal candidate is forward-thinking, high-energy, proactive, thrives in stressful situations, likes to beat a tight deadline, enjoys a good challenge and understands the power of storytelling.

The following statements are illustrative of the essential functions of the job and other key duties that may be required. The description may not include all functions performed by the incumbents in various locations. The district reserves the right to modify or change the duties or the essential functions of this job at any time.

• Reports consistently for work as scheduled

• Performs other duties as assigned

• Attains proficient or higher evaluations on established Performance Standards

Departmental Leadership 

• Provides leadership and support to members of the communication team on essential job functions 

• Acts as a liaison between department and schools and other internal stakeholders 

• Fills in for Chief Communication Officer (CCO) as a backup in absence or illness situations  

Media Relations 

• Attends Board of Education meetings to support CCO, manage media presence

• Manages and field media inquiries and interview requests 

• Identifies and pitches stories to media outlets 

• Creates and nurtures relationships 

• Manages and updates media lists  

• Writes and edits media alerts and releases 

• Monitors and analyzes media placements 

• Communicates media metrics  

• Oversees district expert list 

• Conducts media trainings 

• Maintains a keen understanding of industry trends  

• Makes appropriate recommendations regarding communication strategy 

• Prepares and coordinates press events/conferences 

• Serves as back-ups spokesperson in absence of Chief Communication Officer 

• Supports Chief Communication Officer with all crisis communication efforts 

Written & Visual Communication 

• Plans, writes, and posts/distributes announcements and features for various digital and traditional channels 

• Supports dissemination of internal communication 

• Manages video storytelling efforts 

• Gathers and generates stories to disseminate internally 

Social Media 

• Works closely with district Digital Communication Coordinator to strategically produce and time content

Knowledge, Skills, and Abilities 

• Ability to keep information confidential

• Ability to prioritize and plan effectively 

• Ability to think differently and be creative 

• Ability to work both independently and in a team environment 

• Ability to work in high-stress environments and be flexible 

• A full understanding of media needs and media relationships 

• A wide degree of creativity and latitude 

• Confident communicator and presenter 

• Embraces professional learning opportunities to continually improve abilities 

• Excellent organizational and planning skills 

• Excellent verbal and written communication skills 

• Outstanding interpersonal skills 

• Polished presentation skills and ability to assist with events, to include emcee responsibilities as necessary

• Proactive, reliable, responsible and accurate with an attention to detail 

• Proficient in photography and videography as needed to support visual storytelling

• Proficient with Microsoft and Adobe pro