Marketing Coordinator

Description

Job Title: Marketing Coordinator

Department: Marketing

Reports To: Marketing Director

FLSA Status: Non-Exempt

Hours: 40/Week

Shift:  Monday–Friday, 8:00 a.m.–5:00 p.m., with a hybrid work arrangement offering a combination of in-office and remote work. 

Description:

Here at Franklin County Medical Center, we have a vision: be the premier healthcare provider and facility of choice for the community. A non-profit critical access hospital, we house 20 beds in our acute care facility and 35 beds in our nursing facility. FCMC was recognized as one of the “Top 100 Critical Access Hospitals” in the nation for four consecutive years from 2017-2020. Always committed to improvement, we are working to be in the top 20 critical access hospitals and are also currently constructing a new 24,000 square foot medical office to bring better access, accommodations, and services to the community.

As the largest employer in Franklin County, we understand that our team members, including our Marketing team, are vital to upholding our high standards. We show our appreciation through competitive wages, flexible scheduling, encouraging a healthy work/life balance, and providing opportunity for education and growth through tuition assistance and promotions.

WHAT FCMC CAN DO FOR YOU:

• We offer a range of amazing benefits for our full-time employees, including:
• Medical
• Dental 
• Vision
• Basic Life Insurance
• Voluntary Life Insurance
• Short Term Disability
• Retirement Plans
• Paid Time Off
• Employee Illness Bank
• Paid Holidays

Part-time employees can enjoy Dental, Vision, Basic Life Insurance, Voluntary Life Insurance, Short Term Disability, Retirement Plans, and Paid Time Off. 

WHAT YOU CAN DO FOR FCMC:

Our Marketing Coordinator is a hands-on role that contributes to and carries out the creative vision of the Marketing Department, serving as an excellent opportunity to advance your career in marketing. The integral responsibilities of our Marketing Coordinator include:

• Coordinating and executing marketing plans and tactics
• Facilitating marketing stakeholder engagement for approvals
• Understanding and driving forward service-line-based marketing
• Assisting the Marketing Director in developing marketing tactic calendars and completing duties
• Coordinating with vendors and agencies to create and place marketing materials
• Tracking marketing key indicators to assess return on investment
• Writing copy for marketing and web content
• Assisting in driving our social media content and presence

Requirements

Qualifications:

• Bachelor’s degree in Marketing or a related field and one year of direct marketing experience

OR

• Associate degree or equivalent education/certifications in marketing or business and two to three years of direct marketing experience

AND

• Experience managing social media content
• Proficiency in copywriting and a solid understanding of grammar
• Ability to think strategically and understand how and when patients seek healthcare
• Experience managing and placing advertisements in various marketing channels
• Excellent project management and campaign planning skills
• Must have an aptitude and desire for learning and improving
• Experience in digital marketing on Google Ads (display, search, etc.), paid social media, and other targeted digital channels is a big plus
• Ability to communicate well under pressure
• Must be an independent driver responsible and accountable for their own work and schedule
• Must adhere to department principles of respect, communication, transparency, and ownership

Essential Job Functions:

• Regular and predictable attendance is required
• Regularly required to stand; walk; use hands to finger, handle or feel; reach with hands and arms; requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, and other office equipment
• Requires normal range of hearing and eyesight to record, prepare and communicate appropriate reports
• Occasionally required to sit, climb, balance, and push/pull up to 30 pounds
• Ability to lift/carry up to 35 pounds
• Must comply with HIPAA and patient privacy
• Must submit to COVID-19 testing as required by CMS and other regulatory agencies according to FCMC policy
• Have full COVID-19 vac