Brand Lead Marketing Endo Metabolic Europe & International - Global Rare Diseases

About us

Chiesi is an international research-focused biopharmaceutical group with 90 years’ experience, operating in more than 30 countries, with its Headquarter in Parma, Italy. More than 8,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. Discover more here.

At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact.

Diversity and inclusion are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better.

 

Chiesi Global Rare Diseases

Chiesi Global Rare Diseases is a Chiesi Group’s business unit established in February 2020 and focused on research, development and commercialization of treatments and patient support services for rare and ultra-rare disorders, many of whom have limited or no treatments available.

This unit is based in Boston, Massachusetts, with a strong synergy with the headquarters in Parma. 

Rare unit has a focus on research and product development for lysosomal storage diseases, rare hematology, ophthalmology disorders and rare immunodeficiencies. The unit is also a dedicated partner with global leaders in scientific research, patient advocacy and care. Discover more here.

 

What we are looking for

This is what you will do

Reporting to the Endo Met Global Portfolio Strategy Head, this leadership role will take responsibility for leading the development of global brand strategy and own the commercial tactical plan for implementation across the EU and International. You are responsible for shaping, implementing and monitoring marketing strategies within the Endo Met portfolio. As brand lead, a critical success factor will be to ensure strong collaboration with cross functional teams. 

You will be responsible for

• The EU & International Brand Lead is part of the Global Marketing team and responsible for building and executing the most competitive insight driven brand strategy in partnership with cross functional partners.
• Co-leads the Lomitapide core team and contributes as appropriate to optimize strategies, create and drive product launches and life cycle management.
• Responsible for leading the development of the global brand strategic plan
• Owns the EU & International commercial tactical plan for implementation across geographies.
• Ensures brand strategies and tactical plans are efficiently and effectively cascaded and implemented at affiliate level. 
• Provide support and guidance to affiliates related to the brands assigned (promotional material, trainings, special projects, events)
• Provides needed commercial perspective on key marketing decisions such as optimal positioning and messaging to differentiate in the marketplace.
• Translates the science into marketing initiatives which change the lives of patients.
• Uncover actionable patient journey, scientific and competitive insights, provide input and direction to market research.
• Develop strong customer, market and therapeutic area knowledge, and expertise
• Establish strong Key Opinion Leaders relationships
• Provides positive leadership and productive influence across the organization.  Sets the tone and priorities for the brands.
• Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
• Raises the bar and is never satisfied with the status quo.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.
• Ensure strict compliance of all marketing activities/materials to both company standards (SOPs) and the ABPI Code of Practice
• Comply with the Company Code of Ethics

You will need to have

• University degree in Science and/or degree in Marketing
• 5-plus years of progressively responsible marketing and/or other relevant commercial experience in a pharmaceutical or biotechnology environment
• Fluent English
• Ability t