Who is Flock?

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

FockSafety.com serves as the central hub for marketing, a key resource for sales, and the primary driver of lead generation across hundreds of thousands of monthly visitors. The Web Experience Manager will own the website experience end to end, with a primary focus on conversion rate optimization (CRO), SEO/AEO management, and site experience improvements. This role will build and scale our A/B testing program through VWO, manage our SEO program in partnership with our agency, and develop our emerging AEO (Answer Engine Optimization) strategy to ensure Flock is discoverable in AI powered search. This person will partner with Brand/Creative on web page builds and project management, allowing them to focus on the high-impact strategic and technical work that drives pipeline.

The Skillset

• 5+ years of experience in managing and optimizing websites for high-growth companies

• Expert user of Webflow or similar CMS

• Proven track record of driving results through A/B testing programs with tools like VWO, Optimizely, or similar tools

• Strong understanding of CRO methodology, hypothesis development, test design, statistical significance, and iteration

• Independent self-starter, capable of taking ownership of projects and driving them to completion

• Deep knowledge of technical SEO and experience managing SEO agencies

• Familiarity with AEO concepts and AI driven search optimization

• Proficient in Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC)

• Experience with martech tools such as Qualified (chatbot), VWO, 6sense, and personalization platforms

• Proficient in website content management and strategy and a deep understanding of current web best practices and technologies

• Ability to manage agency partners and internal stakeholders cross-functionally

• Understanding of HTML/CSS for website customization

• Highly organized with the ability to prioritize high impact work over reactive requests

• A shared passion in our mission to eliminate crime

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90-day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Web Experience Manager at Flock Safety.

The First 30 Days

At the end of 30 days, you understand the current state of the website, have completed foundational audits, and have taken ownership of the web experience.

• Conduct an in-depth review of the current website structure, content, tech stack, and SEO performance.

• Meet with stakeholders to understand current pain points, and consolidate findings and review with the team.

• Take ownership of the website and SEO program in partnership with key stakeholders and agency partners.

• Develop an initial web experience strategy for improvements and get feedback from stakeholders.

The First 60 Days

At the end of 60 days, you are executing on your strategy and launching your first optimization tests.

• Stand up and implement our A/B testing platform and launch in