Director, Marketing Arts Music (Broadway & Children's)

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Marketing, Arts Music (Broadway & Children’s)

A little bit about our team:

Arts Music is Warner Music Group’s umbrella of labels dedicated to signing, developing, and marketing releases across genres such as musical theater, children’s music, classical, jazz, soundtracks, and film scores. Arts Music is the home of the Warner Classics and Erato labels for classical music and Ghostlight Records and First Night Records for musical theater.

Your role:

Do you love Broadway? Do you have fond memories of Children's music from your own youth? Are you experienced in marketing directly to consumers? We are currently seeking a highly motivated, self-starting, and organized Director of Marketing for the Broadway and Children's music genres, who will project manage and market new releases, as well as lead all aspects of these ever-growing catalogs.

This role presents a special and unique opportunity to be one of the front-facing people on a small, tight-knit team, directly liaising with all relevant internal departments, major brand partners, producers, artists, and more. The position is responsible for developing, communicating, and bringing to life new, tailor-made digital and physical marketing campaigns to these developing genres. The ideal candidate will adopt the implementation of standard practice strategies to ignite existing audiences, while expanding the musical footprint. The position will also lead in creating on-brand content and digital tools to drive engagement, sales, and consumption.

Here you’ll get to:

• Develop and implement comprehensive marketing plans for individual projects and overall brands
• Assume day-to-day communication responsibilities across all projects and label partners
• Become an authority in the history of each assigned project and brand as well as the landscape of the genre they occupy; this includes an in-depth understanding of the overall brand, past releases, previous marketing campaigns, social media presence, audience consumption habits, and more
• Find new opportunities, research trends, and communicate and collaborate with internal departments and external partners to drive projects forward
• Look for new and current external partners for marketing opportunities in both the Broadway and Children's music genres
• Lead content creation from producing official videos to developing digital assets for use across social networks and streaming platforms
• Work with Finance partners and manage relevant marketing budgets
• Regularly meet with line manager to outline scope, timeline, and deliverables as well as establish relevant metrics for each campaign or project
• Create and deliver regular updates to key partners (e.g. executive team, internal departments, external retail partners, external brand and content partners), highlighting campaign performance and growth opportunities that align with our strategic goals
• Run post-mortem analyses on marketing initiatives to evaluate successes and failures, and continue to refine standard practices for future applications

About you:

• Record Label experience in product management and digital marketing
• Knowledgable and passionate about music across the Broadway and Children's genres
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