Director, Marketing Strategy

Job ID: 264264 
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Marketing
Is This Position Eligible for Remote? : Hybrid Schedule 

 

Your role at Sephora... The Director, Marketing Strategy role functions like a “chief of staff” for the Chief Marketing Officer at Sephora.  He/she/they will help identify, refine, and communicate our marketing priorities and help the team action against them, and be an active participant in the Marketing Leadership Team’s staff meetings.  This highly integral role reports to the US CMO and offers a birds-eye view of our team and helps ensure coordination against our strategic goals.

 

• Executive Support & Strategic Leadership (50%)
  • Serve as a trusted advisor to the CMO, providing recommendations and insights on key decisions impacting marketing initiatives, budget allocation, and resource management.
  • Partner closely with the CMO to define and refine the overall marketing strategy, ensuring alignment with company goals and objectives.
  • Provide high-level strategic direction and input for marketing strategic initiatives, campaigns, and client engagement initiatives.
  • Identify and recommend key market opportunities and areas for growth, innovation, and differentiation.
  • Manage and prioritize the CMO’s initiatives, ensuring alignment with broader marketing team and organizational goals.
  • Work with cross functional partners across the organization, especially finance and tech, to drive marketing initiatives forward.
  • Oversee the planning, tracking, and reporting of key marketing projects, ensuring proper allocation of resources and successful execution.
• Budget orchestration and management (30%)
  • Facilitate the annual marketing mix allocation with the marketing leadership team and aligns submission to Divisional Marketing Presentation.
  • Work closely with Finance BP&A to submit marketing mix budget and key budget stories for Marketing Divisional.
  • Work with individual budget holders to ensure accurate forecasts.
  • Work closely with Finance BP&A to monitor and report how marketing spends its money against its goals.
  • Manage CMO budget lines and supports CMO in distribution and payment of key projects and initiatives.

• Marketing strategy presentation development (10%)
  • Work with key marketing team members to develop Marketing Divisional Presentation, Marketing Strategy, Brand Sumit and Store Leadership Conference presentations to engage OpCom, store teams and our brand community.
  • Manage the agenda for quarterly Marketing Town Halls, which serve to update our teams on the business and engage in key priorities.