We are seeking a Senior Global Marketing Data Analyst to lead advanced marketing analytics, performance measurement, and data-driven decision support across our global digital ecosystem. In this senior role, you will own the strategic framework for campaign reporting, dashboard governance, KPI alignment, and cross-channel analysis—including SEO (traditional and AI/LLM-driven), paid media, social, YouTube, Marketo automation, and broader digital programs.

The ideal candidate is a highly skilled analyst with deep channel knowledge and the ability to translate complex datasets into clear insights that drive marketing effectiveness, pipeline creation, and revenue impact. This role is both hands-on and strategic, partnering closely with marketing, sales, operations, and leadership to elevate how data informs global decision‑making.

**This is a hybrid role based at one of our hub locations, with a minimum in-office requirement of two days per week.

We offer:

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities

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Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer

Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The base pay range for this role is estimated to be $85K-$125K at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

Tasks and Qualifications:

What You Will do in This Role:

Multi-Channel Data Analysis & Reporting 

• Lead global reporting architecture, ensuring data quality, consistency, and scalability across regions and marketing teams. 
• Source, validate, and unify data from SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms. 
• Build and maintain enterprise-ready dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce, enabling real-time visibility into performance and business impact. 
• Define and operationalize global marketing KPIs, diagnostic metrics, and reporting standards. 
• Deliver advanced performance analysis that connects marketing activity to MQLs, SQLs, opportunities, and revenue. 
• Develop and continually refine attribution frameworks and ROI models by channel, region, and campaign. 

Customer Journey & Business Impact 

• Lead end-to-end measurement of marketing’s influence across the customer journey, from awareness to revenue. 
• Partner with sales, business development, and operations to align Salesforce pipeline data with marketing activities and business goals. 
• Facilitate recurring insights reviews with regional and channel stakeholders, recommending optimizations and ensuring actionability. 
• Provide forward-looking insights to support forecasting, scenario planning, and budget prioritization. 

Tools, Technology & Enablement 

• Evaluate and recommend analytics platforms, measurement methodologies, and emerging technologies. 
• Ensure high data accuracy, troubleshoot technical issues, and drive adoption of reporting tools across teams. 
• Maintain expert knowledge of core systems including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, social platforms, tag management systems, and virtual event tools. 
• Use AI and automation to enhance data processing, anomaly detection, predictive insights, and operational efficiency. 
• Market Research & Competitive Intelligence 
• Conduct advanced benchmarking and competitive analysis to contextualize marketing performance. 
• Provide insights into industry trends, evolving channel standards, and compe