Senior Data Analyst, E-Commerce

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

What the Role Is

The Senior Data Analyst, E-Commerce will provide strategic insights and analysis focused on Babylist's e-commerce operations, merchandising, and pricing strategies. You will be responsible for building and maintaining critical reporting infrastructure, conducting deep-dive analyses and simulations on sales performance, margin optimization, and category growth opportunities. Reporting to the Senior Manager of Data Science, you will partner closely with merchandising, finance, e-commerce and registry teams to drive data-informed decisions that directly impact revenue growth and market positioning. This role offers a unique opportunity to shape our pricing strategy from the ground up and influence our assortment planning across good-better-best market segments.

Who You Are

• 6+ years of experience in e-commerce analytics, with strong expertise in merchandising metrics, sales analysis, and margin reporting
• Deep understanding of e-commerce KPIs including sales performance by SKU/brand/vendor, promotional effectiveness, and pricing dynamics
• Experience with pricing analysis and strategy development, including competitive positioning and price elasticity modeling
• Proven track record of building and maintaining dashboards and reporting 
• Strong SQL skills with ability to work with complex data structures and large datasets
• Experience with DBT, Snowflake and advanced Python techniques is a strong plus
• Demonstrated enthusiasm for leveraging AI and innovative analytical approaches
• Exceptional problem-solving abilities with experience in opportunity sizing and impact analysis
• Strong communication skills with ability to partner effectively with both technical and non-technical stakeholders
• Experience with SKU rationalization, assortment planning, or category management is highly desirable

How You Will Make An Impact

• Own and evolve the entire e-commerce reporting suite, including dashboards for net sales, margin analysis, and performance metrics across divisions, brands, categories, and SKUs
• Lead the exploration and development of Babylist's pricing strategy for 2026, including research into pricing tools, competitive analysis, and recommendation of strategic direction
• Partner with the Senior Financial Analyst to conduct impact analysis and opportunity sizing for new initiatives, particularly in growth categories and subscription programs
• Analyze registry penetration data to identify category growth opportunities and inform merchandising strategies
• Support good-better-best assortment planning initiatives by providing granular analysis on pricing segments and market positioning
• Develop sophisticated simulations and models to evaluate pricing scenarios and promotional strategies
• Leverage competitive pricing data from registry sources to inform market positioning and pricing decisions
• Create actionable insights from complex analyses to drive category-specific growth initiatives
• Build frameworks for evaluating and tracking new e-commerce initiatives from inception through implementation

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you