Business Development Specialist - Positioners

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 11,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.

 

 Location: Bettendorf - Bettendorf, IA, United States (US)
Employment Status: Salary Full-Time
Function: Sales
Req ID: 24305 

 

 

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers’ fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln operates 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at https://www.lincolnelectric.com.

 

POSITION SUMMARY

 

Responsible for product line ownership including market research and understanding, business plan development, new product development, and value proposition strategies.

 

ESSENTIAL FUNCTIONS

 

• Becoming a Subject Matter Expert – Develop and maintain an understanding of the positioner product line
• Support the day to day sales and marketing activities of the Positioner product line(s)
• Support the development of materials designed to motivate sales inquiries
• Communicate with end users, integrators, and Lincoln Electric personnel
• Work with cross-functional teams including engineering and manufacturing
• Under supervision, engage in all phases of new product development from voice of the customer to product launch to supportive Marketing collateral
• Under supervision, work with manufacturing, service, and engineering to improve products and review field-related issues
• Develop product and technology branding; provide strategic recommendations to drive growth of product
• Analyze market to understand brand trends; develop and present segment marketing plans
• Perform general duties as assigned and assist in other areas as workload requires

 

REQUIRED SKILLS

 

• BS/BA degree in Engineering, Marketing or related field and have 3+ years of relevant experience
• 3-5 years’ experience in Sales or Marketing, preferably with knowledge of Lincoln Electric Automation products
• Ability to grasp technical details
• Ability to work independently and as part of a team
• Familiar with standard concepts of product development and positioning
• Ability to research the market, analyze customer requirements and formulate plans for development
• Ability to write compelling story that reduces complex technical issues to easily understood features
• Proven ability to effectively lead others, set deadlines, and develop solutions to propel projects forward
• Must possess effective communication skills, both verbal and written
• Strong organizational skills
• Ability to handle a constantly changing set of priorities
• Proficient in MS Office including:  PowerPoint, Project, Word and Excel 
• Willing to travel approximately 25% of time

 

PREFERRED SKILLS

 

• Proficient in MS Office including:  PowerPoint, Project, Word and Excel 
• Experience with Adobe Suite
• Hands on experience with automation positioning equipment

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

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