Sr. Manager, Communications - Breckenridge & Keystone Resorts
Vail ResortsAbout the role
Create Your Experience of a Lifetime!
Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.
With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Referral Program
Full Time roles are eligible for the above, plus:
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
Job Summary:
Vail Resorts is the world’s leading mountain resort operator, with 42 resorts in 16 states and four countries. The Communications Team is responsible for protecting and promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them – the Epic Pass. Our resort-based communications teams manage strategic communications, PR, content, and social media.
Based at Breckenridge Ski Resort and reporting to the Sr. Director of Communications – Destination + Europe, the Senior Manager of Communications – Breckenridge Ski Resort and Keystone Resort role is responsible for leading the Communications Teams across Breckenridge and Keystone. This communications professional will be equally experienced at driving strategic storytelling using a range of channels, navigating crises effectively and professionally.
Overseeing a team of four communications and content/social media professionals, the Senior Manager will be responsible for all external communications efforts for the resorts, including media relations, media hosting, issues management, strategic messaging with resort and community relations stakeholders, social media, content capture, and storytelling. This person may also act as a spokesperson on behalf of the resorts and the company.
The Senior Manager will need to excel in working with geographically dispersed teammates, managing a complex network of stakeholders, leading creative + proactive storytelling initiatives/efforts, and juggling a variety of business-critical work streams.
Job Specifications:
- Starting Wage: $92,396.70 - $105,000 + annual bonus
- Employment Type: Year Round
- Shift Type: Full Time
- Minimum Age: At least 18 years of age
- Housing Availability: No
Job Responsibilities:
- Act as spokesperson for Breckenridge Ski Resort and Keystone Resort, as needed.
- Manage external communications for the resorts, including crisis and issues management, mitigating and minimizing risk.
- Develop a strategic and proactive communications and media relations plan to promote the resorts with guests and secure high-funnel and targeted media coverage.
- Develop and execute thoughtful and impactful media relations strategies.
- Assess, manage and execute the hosting of media and social media influencers at the resorts, including creating itineraries, ideating story angles and pitches, hosting on the ground, and creating media moments to secure earned coverage.
- Develop media tools including press releases, fact sheets, talking points, scripts, coverage tracking and other.
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