Sr. Copywriter

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

About the Role- Marketing Copywriter (Mid to Senior-Level) Creative Marketing Team:
Are you a creative storyteller with a knack for writing compelling marketing copy?  
Do you thrive in a fast-paced, data-driven environment where words drive action?  
Would you like to grow into the role of a seasoned Senior Copywriter? 
 
We are seeking a Mid-to-Senior Level Marketing Copywriter to join our small but growing Creative Marketing team and help craft messaging that captivates audiences, converts into demo requests and sales, and elevates our brand awareness and industry credibility. 
 
As an in-house Creative Team, we mostly work on B2B marketing communications for purposes such as, but not limited to: Brand Campaigns, Events Signage, Marketing Emails, Display Ads, Internal and External Newsletters, Hype Videos, Sales Presentations, Social Media Marketing Content (both Organic and Paid), Naming exercises for internal initiatives, Webinar Landing Pages, Company Website copy updates, and more. 

In this role, you’ll collaborate with Designers, Strategists, and Marketing Leaders to create persuasive, on-brand messaging that fuels growth; while reporting directly to our Associate Creative Director with plenty of access to our team’s Executive Creative Director.  

What You’ll Do 

• Write clear, compelling, and conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives. 

• Ask the right questions to ensure your assignments are on-point with the appropriate objectives that serve the aspirations of the company. 

• Ideate on everything from Event Themes to Brand Campaigns. 

• Translate complex martech concepts into digestible, engaging messaging that resonates with our target audiences. 

• Partner with Designers, Growth Marketers, and Brand Strategists to develop cohesive campaigns. 

• Optimize copy for performance, leveraging A/B testing and analytics to refine messaging strategies. 

• Contribute to brand voice development, ensuring consistency across all touchpoints. 

• Stay ahead of industry trends and competitor messaging to keep our content fresh and impactful. 

 

What We’re Looking For 

• 3-6 years of experience in traditional advertising/marketing copywriting,  
  within SaaS, B2B tech, or martech industries.  *Not mandatory, but helpful! 

• Equally helpful would be a traditional Ad Copywriter with Agency Experience 

• Strong [advertising] portfolio showcasing a range of marketing copy, from short-form ads to long-form thought leadership. 

• Ability to distill technical concepts int