Sr. Director, User Acquisition

Job Description:

Strategic Imperative: 

As Sr. Director, User Acquisition you will be accountable for scaling the paid acquisition engine for mobile games and reward-based experiences, establishing a high-velocity growth machine that drives sustainable profitably at scale. You will partner with leadership to define growth strategy, direct global channels, and own acquisition ROI as a critical growth lever for the business.     

Prodege:

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today!

Primary Objectives: 

• Lead and Scale Paid User Acquisition

• Develop Predictive, Data-Driven Growth Frameworks

• Drive Creative Strategy and Channel Innovation

• Align Growth with Product and Monetization Strategy

• Build and Lead a High-Performance Growth Organization

• Maintain Competitive Advantage

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)

• Lead and Scale Paid User Acquisition

  • Own the end-to-end UA strategy and execution across mobile games and reward-driven experiences.

  • Manage and scale eight-figure monthly budgets across major ad networks (AppLovin, Meta, Google, TikTok, Unity, Moloco, Liftoff, etc.) while maintaining ROAS and LTV:CAC targets.

• Develop Predictive, Data-Driven Growth Frameworks

  • Design models for ARPU, CPI, retention, and incrementality testing.

  • Build dashboards and performance analytics to optimize spend and detect fraud using MMPs and attribution tools (AppsFlyer, Adjust, Singular).

• Drive Creative Strategy and Channel Innovation

  • Oversee creative testing pipelines, ad iteration workflows, and audience segmentation.

  • Diversify channels through continuous testing of new DSPs, SDK networks, and reward ecosystems.

• Align Growth with Product and Monetization Strategy

  • Partner with Product, Data Science, and Monetization to align UA campaigns with in-app economy design, lifecycle marketing, and offer optimization.

• Build and Lead a High-Performance Growth Organization

  • Recruit, develop, and mentor a top-tier UA team.

  • Establish scalable workflows, KPIs, and performance culture focused on experimentation and measurable impact.

• Maintain Competitive Advantage

  • Stay at the forefront of platform algorithm shifts, new media buying trends, and ad-tech innovations to maintain an edge in user acquisition efficiency and profitability.

Additional Management Responsibilities:

• Performance Management: setting and managing goals, on-going coaching, corrective action, annual reviews, rewards/recognition, and team/individual development

• Employee Life Cycle Management: headcount forecasting, job descriptions, recruiting/hiring, termination 

• Governance: ensuring compliance to company policy/practice (e.g. attendance, behavior, workplace attire), ensuring compliance to employment law (e.