Senior Director Consumer Marketing

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis, and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit Acadia.com and follow us on LinkedIn and X.

 

Please note that this position is based in Princeton, NJ. Acadia's hybrid model requires this role to work in our office on average three days per week.

Position Summary: 

Join our dynamic team as a strategic leader driving the consumer marketing vision for Nuplazid. You’ll spearhead patient-focused initiatives and shape every touchpoint from awareness to ongoing treatment, delivering an exceptional experience for patients and caregivers. Leverage the full marketing mix to make a lasting impact on commercial success and patient lives.

Primary Responsibilities:

• Strategic insight toward refinement of the Nuplazid overall marketing strategy
• Leading the development and implementation of an innovative, powerful multi-channel consumer marketing plan, from media and strategic partnerships to patient awareness, engagement, and activation
• Develop breakthrough creative, including video, digital, social, website, email/CRM, and print
• Lead refinement and expansion of robust, data-driven digital, social, and mobile plan to engage and activate consumers
• Systematically develop and track metrics for media mix, consumer engagement, and promotional effectiveness, while linking to the broader success metrics of the brand
• Building a seamless, lock-step partnership with critical partners such as corporate affairs, advocacy, and health-care professional marketing
• Cross functional leadership to gain alignment in focus and timing with internal partners both strategically and tactically
• Coordinating and driving focused market research plans to generate insights further driving plan and creative optimization and performance
• Lead consumer KOL/influencer identification and relationship development
• Lead patient / care partner ambassador strategy and execution
• Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance
• Proactive management of marketing budget
• Other responsibilities as assigned

Education/Experience/Skills:

Bachelor’s degree in marketing, healthcare, business administration or related field, MBA preferred.  A minimum 12 years of progressively responsible experience in the pharmaceutical or biotech industry within the Marketing arena including digital marketing experience required.  A minimum 8 years of experience in a leadership role required.  An equivalent combination of relevant education and applicable job experience may be considered.  Healthcare Professional and Consumer Marketing experience preferred. Experience with celebrity marketing campaigns, with elements of both non-brand and branded preferred. Technical marketing competencies: Marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking), multi-channel media plan development, including innovative digital, social, mobile initiatives.

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Scope:

May provide guidance to subordinates and/or manages department section, to achieve goals in accordance with established policies and to meet schedules and/or resolve problems. Receives assignments in the form of objectives. Follows processes and operational policies in selecting methods and techniques for obtaining solutions; determines how to use resources to meet schedules and goals. Works on issues of diverse scope which require evaluation of a variety of factors and an understanding of functional area objectives and trends. Erroneous decisions or failure to achieve results may add to costs and impact the short-term goals of the organization.

Physical Requirements:

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