Senior Director Audience Development

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us:

AOL is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. We recognized digital as the future of media and set out to build a network to enable our company—and our users and partners—to capitalize on this new world. We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality. We just need you!

Responsibilities: 

• Develop and execute a comprehensive audience development strategy that aligns with the company's goals and vision

• Lead and mentor a team of audience development professionals, fostering their growth and ensuring they are equipped to execute the audience strategy effectively

• Oversee the distribution of content across various platforms, including social media, email, SEO, and emerging channels, to reach and engage target audiences

• Utilize data and analytics to gain insights into audience behavior, preferences, and trends. Use this data to refine and optimize the audience development strategy

• Develop and implement strategies to build and maintain strong relationships with the company's audience, encouraging loyalty and advocacy

• Identify and establish partnerships and collaborations with other industry leaders, influencers, and organizations to expand our audience reach

• Stay up-to-date with industry trends, emerging technologies, and best practices in audience development to ensure the company remains at the forefront of audience engagement

• Manage the budget allocated for audience development initiatives, ensuring optimal resource allocation and cost-effectiveness

A Lot About You:

As the Senior Director of Audience Development, you will be responsible for shaping and executing AOL’s audience growth strategy. You will lead a team of experts in audience engagement, content distribution and analytics. Your primary goal will be to expand our audience reach, build strong relationships with our existing audience and drive brand loyalty. You will work closely with various departments, including Marketing, Content, and Product, to ensure our audience development efforts align with our overall business objectives.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline (Master's degree preferred). Or equivalent experience.

• Ten years of experience in audience development, digital marketing, or related roles

• Proven experience leading and managing teams

• Strong analytical and data-driven decision-making skills

• Excellent knowledge of digital marketing channels and tools

• Exceptional communication and collaboration skills

• Innovative mindset with a passion for staying on the cutting edge of industry trends

• Proven success in driving audience growth and brand loyalty

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.