Senior Field Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

Docusign is looking for a highly driven, data and results oriented Senior Field Marketing Manager to join our Growth Marketing team. This role will be responsible for developing, planning, implementing and executing an integrated demand program designed to drive engagement and pipeline through multiple channels. This role will work in tandem with the field sales organization to create high-impact programs that drive healthy pipeline coverage for the business, continually monitor the performance of these programs, and report on attainment to goals.

The ideal candidate has experience marketing Enterprise B2B SaaS software and a strong background in program development and execution that supports pipeline generation, expansion, acceleration and executive engagement. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation.

This position is an individual contributor role reporting to Sr. Director, North America Marketing.

 

Responsibility

• Develop a field marketing strategy aligned to meet and exceed sales targets

• Develop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for Docusign

• Manage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events)

• Analyze campaign performance to identify optimization opportunities and continuously refine the marketing mix for maximum impact

• Manage budget and resources effectively to achieve business objectives

• Collaborate closely with the Sales organization to optimize account targeting, ensure efficient lead follow-up, and provide necessary enablement

• Collaborate closely with regional counterparts to ensure global alignment on programs driving the business forward

• Monitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimize outcomes

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results

Preferred

• Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
• Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative
• Exceptional written, verbal, and visual presentation skills
• Excellent reporting and analytical skills to determine campaign effectiveness and optimization for generating pipeline
• Strong understanding and experience with multiple demand channels, including digital, paid social, field events, and email marketing to drive pipeline
• Metric-driven mindset focused on setting and measuring KPIs
• Excellent project management skills and ability to work cross-departmentally
• Creative, collaborative, and resourceful
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• Familiarity with Salesforce, Tableau, Outreach, Folloze, and other marketing technologies

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on