Director of Product Strategy & Marketing

AT A GLANCE

RVO is the world’s largest and fastest-growing digital health platform, with 1,400+ employees. At the core of RVO Health is Healthline Media and Distribution, a business that attracts nearly 90MM unique visitors per month in the US (#41 on Comscore’s top 50 list), and 200MM globally to its science and evidence-based, yet easy to understand content. We are seeking a Director of Product Strategy and Marketing to join RVO Health on our Healthgrades team.  This role develops strong relationships across the organization to build out new products, go to market strategies to retain and grow revenue. 

What You’ll Do

• Own innovation and enhancement processes to optimize the product experience - focused on revenue growth and retention
• Refine and align “Product Portfolio” - identify areas to package current products with new product offerings
• Align strategic product analytics with client communication pieces, either through updating existing materials or creating new ones - presentations, collateral pieces, client portal information, client help center 
• Acts as a liaison between Marketing, Operations, and Strategic Analytics to gather qualitative and quantitative data about the client experience
• Lead the creation of strategic product deliverables for clients, aligning with the necessary teams to execute on new business models across Product, Engineering, Partnerships, Marketing, Sales, Finance, Operations teams.
• Create product strategies to maximize product longevity, relevance, and success - detailing everything from ideation, product development, and product launch to product marketing.
• Use market and customer insights to identify market opportunities, inform the product roadmap, validate product concepts, segment audiences, and shape GTM strategies including pricing 
• For new products and features, develop the go-to-market strategy and orchestrate the cross-functional execution plan to achieve business goals.
• Build-out product strategy and marketing skills, capabilities, and best practices to stay ahead of business needs
• Develop innovative go-to-market programs by segments, personas, business units, and channels

What We’re Looking For

• Strong commercial approach and business judgment
• Proven track record of Product Marketing in a B2B environment
• Excellent written and oral communication skills
• Proven experience driving business performance in a high-growth environment
• Intermediate to advanced level of proficiency with Excel, Word, and PowerPoint
• A high degree of initiative and self-motivation
• Proven success functioning in a dynamic professional environment where the responsibilities change regularly
• Solid executive presence, communication, and influencing skills with internal and external stakeholders
• Ability to build solid relationships at all levels, work collaboratively and influence across a matrix environment

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $130,000 - $180,000 (add if applicable: plus stock options, bonus or commission potential )
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid par