Brand Director, Sponsorships - Brand Marketing

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

ServiceNow is seeking a dynamic and experienced Brand Director, Sponsorships to join our Brand Marketing organization. Reporting directly to the Head of Brand Media and Sponsorships, the Brand Director, Sponsorships will play a pivotal role in building and managing strategic operations within the Sponsorships team. This role requires a strategic thinker with strong operational capabilities, capable of assessing existing partnerships, optimizing operations protocols, and driving future partnership negotiations. The ideal candidate will have a deep understanding of the sponsorship landscape, possess strong stakeholder management skills, and be adept at defining measurement frameworks to assess sponsorship effectiveness.

What you get to do in this role:

Responsibilities:

1. Assess Existing Partnerships:

• • Develop assessment protocols to evaluate the performance of existing partnerships.
  • Utilize data-driven insights to inform decision-making on partnership management and optimization strategies.

1. Operations Protocol Development:

• • Design and implement efficient operations protocols for working with stakeholders from Field Marketing, Customer Advocacy, PSM, Sales, Finance, and Brand Marketing teams.
  • Streamline communication channels and workflows to ensure seamless collaboration across departments.

1. Framework Development for Future Partnership Negotiations:

• • Create frameworks to inform future partnership negotiations, ensuring alignment with organizational goals and objectives.
  • Conduct thorough research on industry trends and competitor strategies to identify opportunities for strategic partnerships.

1. Competitive Landscape Monitoring:

• • Monitor the competitive landscape to identify emerging trends and opportunities within the sponsorship space.
  • Stay abreast of key platform norms and sponsorship best practices to inform strategic decision-making.

1. Measurement Framework Definition:

• • Define comprehensive measurement frameworks to assess sponsorship effectiveness and ROI.
  • Establish key performance indicators (KPIs) and metrics to track the success of sponsorship initiatives.

1. Agency Management:

• • Manage day-to-day interactions with the sponsorship agency, ensuring alignment with organizational objectives and priorities.
  • Provide guidance and direction to agency partners to optimize sponsorship activations and initiatives.

1. Oversight of Partner Owners:

• • Oversee the work of partner owners within the Brand Media and Sponsorships team, providing mentorship and support as needed.
  • Collaborate cross-functionally to ensure alignment and synergy across partnership initiatives

Qualifications

To be successful in this role you have:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 12+ years of experience in sponsorship management, brand marketi