Coordinator, Brand Strategy & Consumer Engagement

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Coordinator, Brand Strategy & Consumer Engagement responsibilities will include team support of consumer marketing campaign initiatives, managing day-to-day administrative marketing support functions for managers, coordinating multiple assignments and marketing projects, scheduling calendars and serving as department liaison communicating with internal NBC divisions. This position supports the Brand Strategy & Consumer Engagement team.

Responsibilities:

• Reporting to the Director Brand Strategy & Consumer Engagement, this role will coordinate and assist in multiple assignments and projects around the development of marketing strategy, brand marketing, and consumer engagement initiatives
• Engage with brand team on NBCU cross-company marketing initiatives, including but not limited to assisting in tracking and planning campaign launches and tentpole tactics
• Provide support for the planning, implementation, and execution of consumer engagement promotions, activations, and partnerships (e.g. researching competitive landscape, brainstorming activation campaigns, and managing overall events calendar)
• Produce recaps and maintain records of promotional events and cross-company campaigns
• Maintain cross-department assignment sheets and brand strategy project tracker for shows
• Conduct research on request and maintain a general awareness of industry trends, formats, talent and competitive environment
• Support the brand strategy team and cross-departmental calendar, including coordinating and organizing meetings, compiling team meeting agendas, creating weekly and monthly show team meetings, and maintaining organization across the team. Support Vice President Brand Strategy & Consumer Engagement calendar, meetings, travel, expenses, desk on an as-needed basis.
• In addition to arranging departmental meetings and events, reconciling department expenses, preparing internal and external distributions and correspondence
• Manage tasks related to the department budget, including processing and tracking all vendor invoices for payment, new vendor set-up, managing department related expenses
• Liaise between department and outside agencies for various meetings/presentations.

Qualifications

• Bachelors Degree
• 2+ years administrative or applicable experience in marketing, advertising, promotions, or television/entertainment and previous experience covering an executive desk
• Proficiency with Microsoft Office and Apple applications (i.e. Word, Excel, PowerPoint, Outlook, Keynote) and proficiency in both PC and Mac

Desired Characteristics:

• Ability to interface with the creative community as well as all levels of the NBC organization.
• Must exercise a high level of discretion in handling confidential and sensitive information.
• Strong interest in marketing, entertainment and digital media. Love of television, a plus!
• Must be social media savvy with a good grasp of the latest digital trends including social and mobile apps
• Able to work in a fast paced environment while managing multiple tasks and maintaining a professional attitude to interface with all levels of NBCUniversal personnel
• Effective time management ability, as well as strong verbal and written communication skills
• Strong organizational skills with the ability to prioritize and pay attention to details
• Positive ‘can-do’ attitude, strong collaborative nature, great work ethic and a self-starter with the ability to quickly problem solve

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally cont