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Sr. Brand Marketing Specialist
Brooks RunningUnited Statesfull_timeVerifiedPosted 24 Feb 2025
💰 $103,004/yr($68,635/yr – $103,004/yr)
About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:The Global Brand Marketing team is responsible for leading the seasonal storytelling strategy across the business enterprise, ensuring a cohesive and compelling narrative that reflects the brand's positioning, values, and benefits. This team develops and delivers content that supports both internal stakeholders, such as sales representatives and regional marketing leadership, and our external audience the consumer, ensuring messaging consistency across all touchpoints. From digital platforms to real-life brand activations, the team drives alignment and clarity in how the brand is presented, strengthening consumer connection and market impact. Their work plays a vital role in ensuring the brand’s identity is effectively communicated and reinforced across every campaign and initiative. As the Senior Brand Marketing Specialist, you will contribute to the development and execution of our seasonal marketing plans for a specific season (Spring or Fall) from conception to marketing go-live, ensuring alignment with brand goals and business objectives. Your primary focus will be understanding the seasonal marketing strategy and guiding the creation of global content to support all brand and product campaigns and ensuring they align with our strategic objectives and maintain brand consistency. Achieving success in this role will necessitate the ability to foster collaborative and productive relationships with key stakeholders, primarily the Brooks Regional Marketing teams (North America, APLA, and EMEA), Product Marketing, and creative partners within both the internal Creative Studio and external agency collaborators.
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:The Global Brand Marketing team is responsible for leading the seasonal storytelling strategy across the business enterprise, ensuring a cohesive and compelling narrative that reflects the brand's positioning, values, and benefits. This team develops and delivers content that supports both internal stakeholders, such as sales representatives and regional marketing leadership, and our external audience the consumer, ensuring messaging consistency across all touchpoints. From digital platforms to real-life brand activations, the team drives alignment and clarity in how the brand is presented, strengthening consumer connection and market impact. Their work plays a vital role in ensuring the brand’s identity is effectively communicated and reinforced across every campaign and initiative. As the Senior Brand Marketing Specialist, you will contribute to the development and execution of our seasonal marketing plans for a specific season (Spring or Fall) from conception to marketing go-live, ensuring alignment with brand goals and business objectives. Your primary focus will be understanding the seasonal marketing strategy and guiding the creation of global content to support all brand and product campaigns and ensuring they align with our strategic objectives and maintain brand consistency. Achieving success in this role will necessitate the ability to foster collaborative and productive relationships with key stakeholders, primarily the Brooks Regional Marketing teams (North America, APLA, and EMEA), Product Marketing, and creative partners within both the internal Creative Studio and external agency collaborators.
Your Responsibilities:
- Partner with the Brand Marketing Manager to create comprehensive seasonal content briefs, ensuring clarity and strategic direction that aligns with brand storytelling and audience engagement goals across all global initiatives.
- Own the execution and optimization of a suite of global content that will live across a variety of marketing touchpoints including site, paid media, paid and organic social, email as well as retailer marketing channels across all regions including North America, APLA and EMEA.
- Work alongside the Brand Marketing Manager to create the content strategy and execute on the development of global content kits distributed to all regions to support Global Brand Marketing campaigns.
- Participate in Tier 2 seasonal production shoots to ensure brand representation and content alignment with strategic objectives.
- Contribute to the ideation and creation of innovative brand campaigns that resonate with target audiences and align with the company's strategic goals.
- Shape and implement the cross-functional processes needed to develop campaign content for our global channels, while identifying blockers to efficient communications on a global level and implement solutions.
- Manage and maintain global asset calendar and workstreams to ensure timely and accurate delivery of all global assets.
- Conduct thorough market research and competitor analysis to identify trends and opportunities for brand differentiation.
- Monitor and analyze campaign performance metrics, providing actionable insights for continuous optimization and improvement.
- Partner with Brand Marketing Lead to ensure effective integration of seasonal campaign content with evergreen an
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