Senior Product Manager, Portfolio Strategy

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

 

 

Requisition ID:  19241 

 

Remote Work Available: No 

Job Title: Senior Product Manager, Portfolio Strategy

Business Unit: Retail, Retail Support, Product Development

Location: Phoenix, AZ (on-site)

Reports To: Director of New Product Innovation

 

Role Summary

The Senior Product Manager, Portfolio Strategy owns the strategic and consumer-grounded decisions about the portfolio itself: what gets prioritized, what gets rationalized, and what the annual calendar should look like. This role reports to the Director of Product Innovation. The Senior Product Manager will work closely with the Program Management team (Program Managers organized by state cluster) and will be the primary cross-functional lead for Ops, R&D, Compliance, and Commercial on all active portfolio programs.

 

Responsibilities

• Own the annual product calendar: refreshes, LTOs, and seasonal programs across all active markets
• LTO ideation and brief writing: leading concept development, validating the consumer case, and handing off a complete PRD before development begins. LTO briefs require the same rigor as any other product launch.
• SKU rationalization recommendations in partnership with Sales, Ops, and Retail
• Program prioritization: assessing in-flight programs against business impact and making clear recommendations on what moves, what waits, and what gets cut
• Stage gate progression for portfolio programs, in partnership with the Program Management team
• Creative brief ownership: writing the brief for Creative and Packaging, reviewing execution against it, and flagging when direction drifts. Accountable for the brief, not the final artwork.
• Product perspective in pricing and promotional conversations; brings the consumer and portfolio lens into those workstreams without owning them.
• The Senior Product Manager owns the why and what of each program. The Program Management team owns the how and when.

QUALIFICATIONS

• 5-8 years of product management or portfolio management experience in CPG, cannabis, or a closely adjacent regulated consumer industry
• Demonstrated experience managing a portfolio of SKUs (refreshes, line extensions, discontinuations), not just launching new products
• Experience owning or co-owning an annual product launch calendar with real deadlines, real SKU counts, and real commercial stakes
• Track record of cross-functional alignment: working with R&D, Ops, Compliance, and Sales as genuine partners
• Experience working within a regulated industry and/or alongside internal compliance teams.
• Ability to prioritize across a high-volume program mix based on business impact
• Must be at least 21 years of age and able to pass a comprehensive background check.
• Cannabis industry background (preferred)
• Familiarity with retail channel dynamics and exposure to consumer insights methods: jobs-to-be-done research, shopper studies, post-launch performance review (preferred)

PHYSICAL REQUIREMENT

While performing the duties of this job, the employee is:

• Frequently required to remain in a seated position for extended periods of time.
• Must have visual and auditory acuity with or without aids to perform all functions of the position.