Director, Paid Social

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

The Director, (Digital) Media Activation focused on media buying and managing platforms and partnerships in digital media across multiple media channels/tactics. This role manages a team responsible for implementation.

You’ll be the day-to-day partner to clients, planning & account teams, guiding and consulting the client on digital media best practices and innovative opportunities. 

You will activate omni-channel, digital first marketing and advertising campaigns, leveraging your experience across programmatic, social, search and other media tactics. Experience in audience strategy and methods of utilizing data effectively to reach the right targets and measure impact is critical. 

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What you'll do:

Client Relationship 

• You’ll be a primary point of contact with the client and internal teams when it comes to media activation, developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations, deliverables and execution of paid media surpass client expectations 

• Partner with internal media planners, analysts and account leads in consulting clients 

• Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of programmatic media 

• Manage multiple client engagements of varying sizes in a fast-paced environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation 

Strategy 

• Support the creation of thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals 

• In partnership with the integrated media planning team, provide counsel and guidance to internal teams and with clients to advance their businesses and digital savviness 

• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business 

• Help grow accounts by delivering exceptional results, supporting growth objectives of clients, and consulting on new digital opportunities 

Operations 

• Oversee teams to ensure smooth orchestration of activities across multiple clients and ability to set-up, implement and activate media in partnership with media ops and planning teams 

• Support teams in resolving and troubleshooting day-today campaign and activation challenges