Senior Manager, Commercial Marketing - Connected Care

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The Senior Manager of Commercial Marketing is a key downstream marketing leader for Baxter’s Connected Care Group and reports into the Senior Director, Commercial Marketing.

You will promote the Digital Products portfolio (e.g., nurse call, Voalte Mobile, Excel Medical) to drive increased revenue, greater adoption/utilization, and improve business performance.

You will focus on content strategy, content delivery, and insights/analytics to enable the sales team to be successful by collaborating with internal partners to gather customer insights and trends, develop the value propositions, inform/influence requirements product development efforts, and work with regional marketing & service operations to support launches and drive growth in the existing portfolio. You will intimately understand the direction from upstream, and package complex concepts in a simple/effective manner. There is the need for a modern approach, backed by data and analytics.

You'll work with key partners (e.g., sales and product management, communications. project managers, operations, medical affairs, quality and R&D) to deliver impactful collateral, projects, media, and events.

In order to be successful, you will balance quick results with a longer-term approach to the strategy and portfolio. This role will require flexibility (e.g., projects changing weekly) and hard work – where one is highly present in a virtual and in-person environment. We are seeking a collaborative, high-energy, and agile individual who has an in-depth knowledge of the healthcare and technology ecosystem.

As someone deeply passionate about how Connected Care can help solve our customers’ most pressing issues. You will deliver clear messaging to Healthcare Providers and C-Suite customers on how connected care will redefine healthcare delivery.

What you'll do:

• Partner with sales and product management in the prioritization of work, ensuring the tools, materials, sales aides, competitive positioning, value propositions and positioning statements, and outcome improvements align to the needs of the customer and speak directly to the products and services provided by Baxter.
• Translate business strategy and priorities into marketing strategies at the global and regional level.
• Communicate and implement messaging across functional and geographic partners – and help shape their communications.
• Analyze size and growth of relevant markets, companies, and products and understand key growth drivers and pricing.
• Understand decision-making and purchasing processes for customers.
• Become an internal subject matter authority across your portfolio.
• Gather and communicate customer intelligence and other findings back across the Baxter organization.
• Clarify the portfolio and product-specific value propositions and positioning relative to customer pain points and competitors.
• Assemble key features, benefits, and clinical/economic messaging.
• Develop tactics for key customer segments and achieving optimal reach.
• Implement omnichannel strategy and modernize Baxter’s approach to media, content, and events.
• Develop OUS marketing plan and enable growth outside developed markets.
• Consider direct vs distributor selling models and how to optimize.
• Lead tactical execution plan with launch timeline, milestones, marketing campaigns, initiatives, sales tools, segment targeting, customer targeting, and customer education programs.
• Develop KPIs and metrics to track progress; report to senior leadership and persistently measure effectiveness of wide-scale Connected Care campaigns.
• Development and management of effective industry-facing content (e.g., web content, social media, etc.); Content development and rapid delivery aligned to the business.
• Delivery of high-quality pre launch, launch, and post-launch promotional programs that increase product adoption and penetration within the