Touring Director

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

We are seeking an experienced, driven, and solutions-focused Tour Director to lead all aspects of client touring operations. This individual will oversee tour forecasting, inventory planning, logistics, road staff management, and client service - ensuring a high-touch, full-service experience across US and Canadian tours. The ideal candidate brings a strategic mindset, a calm demeanor under pressure, and deep experience in the touring merchandise space.

What you'll do:

Tour Planning & Forecasting

• Develop and execute tour merchandise forecasts based on historical sales, demographics, and venue-specific data.
• Partner with internal teams to coordinate timelines for product development, production, and delivery.
• Collaborate with artist’s management to align projections with tour schedules and creative direction.
• Monitor and adjust product line performance to maximize sales and minimize overages.

Road & Inventory Management

• Oversee all aspects of road inventory including planning, warehouse coordination, and on-tour stock levels.
• Ensure all inventory is accurately tracked in systems such as AtVenu and Excel.
• Train, supervise, and support road staff and tour representatives to ensure consistency in execution and reporting.
• Travel to select live events to oversee execution, train staff, and uphold presentation standards.

Logistics & Fulfillment

• Lead all logistics related to US and Canadian touring including freight, customs, and venue coordination.
• Execute timely tour pulls and shipments, including essential vending equipment (POS systems, signage, displays, etc).
• Maintain vendor and freight partner relationships to ensure cost-effective, timely, and reliable service.

Settlements, Financials & Reporting

• Collect nightly settlements from venues and road teams, ensuring timely, accurate reporting to internal stakeholders.
• Maintain up-to-date financial tracking across all shows and routings.
• Audit expenses, monitor float and cash flow, and report discrepancies or issues to finance and leadership.
• Provide regular summaries of tour performance, risks, and opportunities.

Client & Internal Collaboration

• Serve as the primary point of contact for client needs during tour cycles.
• Liaise between Artist Relations, Account Management, eCom, Production, and Finance to ensure alignment and execution.
• Proactively communicate feedback from the road to inform future product development and process improvements.
• Maintain ongoing communication with clients, Account Managers, and leadership, ensuring expectations are exceeded at every step.

Tour Team Leadership & Development

• Lead, hire, and train touring staff and local vendors as needed to ensure quality, professionalism, and brand alignment.
• Contribute to and maintain SOPs for all tour-related processes to ensure consistency across clients and teams.
• Meet regularly with internal teams and clients to review performance, identify areas of opportunity, and resolve challenges.

Who you are:

• 5+ years of experience in tour merchandise operations
• Proficiency in AtVenu and Excel
• Excellent interpersonal skills with clear, professional written and verbal communication
• Experience managing tour reps, vendors, and US / Canadian logistics
• High attention to detail, strong time management, and organizational habits
• Ability to thrive in high-pressure environments with composure and focus