Sisal Italy Content Senior Specialist

Location: Milano, Roma, Porcari (LU)

Brand: Sisal Italy

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do:

• Join the Content Management team, reporting directly to the team manager, contributing to the evolution of Sisal’s digital presence in a role that combines content management, delivery coordination and quality assurance across digital channels.

• Take ownership of communication streams across Sisal’s digital properties (websites and apps), with a performance-oriented, omnichannel and data-driven approach.

• Manage content creation, optimization and publishing activities through our enterprise-level CMS (Adobe Experience Manager), proposing enhancements and improvements.

• Collaborate closely with Visual Design, UX/UI, Analytics, SEO, Marketing, Product, Sales, IT and Development teams, actively contributing to the definition and delivery of customer-centric content experiences.

• Be involved from the early stages in strategic digital projects, translating business needs and user insights into clear and actionable content requirements, contributing to scope definition, planning and delivery.

• Plan, organize and monitor end-to-end content workflows and activities, ensuring alignment across stakeholders and timely delivery.

• Act as a coordination point for content-related initiatives, managing priorities, dependencies and workload across multiple streams.

• Perform functional checks and basic QA activities on digital content and frontend components, ensuring accuracy, consistency and correct rendering across platforms and devices.

• Ensure quality, consistency and coherence of storytelling across all touchpoints, supporting the design of user journeys and customer flows.

• Support the optimization of workflows, tools and processes to improve efficiency and scalability, contributing to the definition and evolution of the best operational practices within the Content team.

• Analyze performance metrics and user behavior to identify content opportunities and suggest data-driven improvements.

• Provide guidance and mentoring to more junior team members when required, acting as a reference point for the team on specific content topics.

What you’ll bring:

• Proven experience (at least 4 years) in digital content management within structured and fast-paced environments.

• Deep familiarity with Content Management Systems, ideally Adobe Experience Manager, and solid understanding of content lifecycle and publishing workflows.

• Experience in coordinating projects or managing end-to-end content delivery, with the ability to plan activities and ensure execution.

• Experience working in cross-functional teams and contributing to digital product development processes.

• Familiarity with frontend dynamics and basic QA practices (content validation, layout checks, consistency across devices).

• A high level of accuracy and attention to detail, with the ability to manage multiple priorities and meet deadlines.

• Strong skills in copywriting, microcopy and UX writing, always aligned with the tone of voice and user experience strategy.

• Ability to interpret analytics data and performance KPIs to improve content quality and effectiveness.

• A collaborative mindset and curiosity to grow through dialogue with different disciplines and backgrounds.

• Fluency in Italian and a good command of English, both written and spoken.

Why choose us:

• Permanent contract with Hybrid Work.

• A dynamic environment within the world’s largest online gaming group.

• Opportunities for learning, growth and cross-country collaboration.

• Meal allowance.

• Supplemental Health Insurance.