Category Management Trainer & Instructional Designer (CPG)

Analyze complex category, shopper, syndicated, POS, retailer, and internal performance data to diagnose business performance and provide thoughtful, proactive recommendations across the 4-Ps (product, pricing, promotion, placement).  

Translate complex data into clear, compelling business stories that connect analytical findings to client priorities, retailer strategies, category implications, and actionable growth recommendations.  

Lead the category review process from discovery through recommendation delivery, aligning cross-functional partners around clear business questions, insight-backed solutions, and measurable next steps.  

Build executive-ready presentations and category narratives using syndicated, shopper, retailer, POS, and other data sources to influence client decisions, support customer engagement, and translate analysis into measurable business outcomes.  

Understand your client’s KPIs that drive profit, sales, share, distribution, and category growth; deliver scorecards, reporting, and recommendations that validate progress and identify risks or opportunities. 

Work closely and often with clients, business managers, sales teams, category management, customer teams, and internal stakeholders to become a trusted advisor and align insights, recommendations, and execution plans.  

Provide follow-up and summarize results of analysis; create case studies, success stories, and recap materials that demonstrate the value of insights-led recommendations and support future client engagement.